With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
First, as Facebook moves to overtake YouTube as the world's most popular video platform, it recently announced changes to its video functionality (see Facebook Video API), including that video publishers will now be able to restrict video viewership by age and gender.
First, as Facebook moves to overtake YouTube as the world's
most popular video platform, it recently announced changes to its
video functionality (see Facebook Video
API), including that video publishers will now be able
to restrict video viewership by age and gender. (Previously,
audiences could only be restricted by location and language).
Facebook also now allows video
publishers to share a video with a select group through the use of
"secret" videos, which can only be accessed through a
direct URL. Video publishers may also now embed a video on a third
party website without posting it on Facebook.
Finally, Facebook also introduced
the Video Library, a new centralized location on Facebook Pages for
operators to store, access and edit videos. Video publishers can
now post videos to the Videos Library without it showing up in
their Timeline.
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