What The FTC's Proposed Changes To Its Endorsement Guides Suggest About Influencer Marketing (Podcast)

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Kelley Drye & Warren LLP is an AmLaw 200, Chambers ranked, full-service law firm of more than 350 attorneys and other professionals. For more than 180 years, Kelley Drye has provided legal counsel carefully connected to our client’s business strategies and has measured success by the real value we create.
Last month, my colleagues posted about the FTC's proposed changes to the Endorsement Guides.
United States Media, Telecoms, IT, Entertainment

Kelley Drye Ad Law Access Podcast · What the FTC's Proposed Changes to its Endorsement Guides Suggest about Influencer Marketing

Last month, my colleagues posted about the FTC's proposed changes to the Endorsement Guides. This post takes a closer look at how those proposed changes could impact influencer campaigns by answering five questions that we frequently get from marketers.

www.adlawaccess.com/2022/06/article…ncer-marketing/

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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