ARTICLE
20 June 2025

Video Games And Immersive Technology

KG
K&L Gates LLP

Contributor

At K&L Gates, we foster an inclusive and collaborative environment across our fully integrated global platform that enables us to diligently combine the knowledge and expertise of our lawyers and policy professionals to create teams that provide exceptional client solutions. With offices spanning across five continents, we represent leading global corporations in every major industry, capital markets participants, and ambitious middle-market and emerging growth companies. Our lawyers also serve public sector entities, educational institutions, philanthropic organizations, and individuals. We are leaders in legal issues related to industries critical to the economies of both the developed and developing worlds—including technology, manufacturing, financial services, health care, energy, and more.
The video game and immersive technology industry is one of the most vibrant and fastest-growing...
United States Technology

The video game and immersive technology industry is one of the most vibrant and fastest-growing sectors in technology and entertainment. Spanning consoles, PCs, mobile devices, and, increasingly, blockchain and Web3, it offers diverse genres and immersive experiences. As consumer preferences evolve and new technologies emerge, companies in this space face both exciting opportunities and complex legal demands.

With a multidisciplinary team that focuses on the gaming industry, we provide strategic, full-spectrum legal services that help game developers, publishers, and related businesses thrive in a dynamic global market. Gaming clients work with us for our:

Deep Industry Knowledge

Our Video Game and Immersive Technology team keeps pace with evolving trends and technologies, including e-sports, virtual reality (VR, augmented reality (AR), and blockchain.

Global Reach

Through our international network, we manage legal challenges across multiple jurisdictions with consistent and integrated advice.

End-to-End Solutions

From intellectual property (IP) protection and licensing to mergers and acquisitions and litigation, we offer a full suite of legal services tailored to the unique needs of gaming companies.

Innovation-Driven Approach

We anticipate new industry developments to help you leverage emerging opportunities and stay ahead of regulatory changes.

Our comprehensive suite of services to the video game and immersive technology industry includes:

Intellectual Property and Trademark Management

Intellectual property is the core asset of most gaming businesses—encompassing game design, code, characters, and branding. Protecting and enforcing IP rights worldwide is crucial for sustaining competitive advantage and ensuring revenue streams. Our firm advises on IP protection strategies, from copyright and trademark registrations to patent filings and portfolio management.

Data Privacy, Protection, and Security Compliance

Video game companies handle large volumes of personal data, often involving minors, and must comply with a range of stringent regulations worldwide—such as the Children's Online Privacy Protection Act (COPPA) in the United States, the European Union General Data Protection Regulation (EU GDPR), the United Kingdom General Data Protection Regulation (UK GDPR), the Chinese Personal Information Protection Law (PIPL), and the California Consumer Privacy Act (CCPA). Noncompliance can lead to heavy fines, reputational harm, and operational disruptions, while security incidents erode player trust and attract regulatory scrutiny. Robust privacy and data security measures are therefore crucial for safeguarding both user confidence and corporate value.

Payments and Licensing

Video game companies must comply with a myriad of regulations, including financial services laws governing in-game payments and licensing. Our team provides guidance on global licensing and compliance frameworks—covering everything from user agreements to specialized regulatory regimes, such as anti-money laundering (AML).

Litigation and Dispute Resolution

Gaming companies can encounter a range of disputes—from copyright and patent infringement claims to defamation actions and software licensing conflicts. Effective dispute resolution is essential to preserve valuable IP assets and maintain market credibility. Our litigators skillfully represent clients in high-stakes, multijurisdictional cases while minimizing business disruption.

Mergers and Acquisitions

Consolidation and strategic acquisitions are key drivers of growth in the gaming industry. As studios and publishers expand their reach and expertise, M&A transactions can trigger competition law reviews, involve significant intellectual property considerations, and require careful cross-border coordination. Our lawyers help clients optimize deals, navigate due diligence, manage regulatory requirements, and ensure a seamless integration process.

Financing and Investment

Securing capital is critical for game development, marketing, and expansion. Whether you are an indie studio looking for seed funding or a larger enterprise pursuing Series B financing or beyond, well-structured financing deals safeguard creative control and ensure sustainable growth. We help clients negotiate favorable investment terms and protect their long-term interests.

Strategic Advisory

As gaming companies scale globally, they face new regulatory landscapes, partnership opportunities, and emerging technologies like VR/AR, blockchain, and Web3. Our strategic advisory services cover corporate structuring, cross-border transactions, joint ventures, and regulatory roadmaps—ensuring you are positioned for both near-term success and long-term sustainability.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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