ARTICLE
16 April 2020

Sports Venue Naming Rights – Maximizing Value For The Sponsor

KR
Kane Russell Coleman Logan

Contributor

Kane Russell Coleman Logan is a full-service law firm with over 70 attorneys in Dallas and Houston. KRCL provides transactional, litigation and bankruptcy services for clients in real estate, energy, construction, transportation and other key industries. Clients range from Fortune 500 companies to small and mid-size businesses in Texas and across the U.S.
No matter how you feel about it, corporate sponsorship names on your favorite athletic venues are big business, and they are here to stay
United States Corporate/Commercial Law

PUBLISHED IN DALLAS BAR ASSOCIATION HEADNOTES, APRIL 2020:

No matter how you feel about it, corporate sponsorship names on your favorite athletic venues are big business, and they are here to stay. What the casual sports fan does not consider are the terms, conditions, and requirements to be discussed when a venue owner and sponsor sit down to negotiate a naming agreement. Given the increasingly high prices of such deals, it is imperative for the sponsoring-company's attorney to ensure that the agreement protects the company and helps the sponsoring company maximize the value to be gained from putting its name on the venue. [MORE]

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