PUBLISHED IN DALLAS BAR ASSOCIATION HEADNOTES, APRIL 2020:
No matter how you feel about it, corporate sponsorship names on your favorite athletic venues are big business, and they are here to stay. What the casual sports fan does not consider are the terms, conditions, and requirements to be discussed when a venue owner and sponsor sit down to negotiate a naming agreement. Given the increasingly high prices of such deals, it is imperative for the sponsoring-company's attorney to ensure that the agreement protects the company and helps the sponsoring company maximize the value to be gained from putting its name on the venue. [MORE]
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