Episode 9 of Venable's Ad Law Tool Kit Show, Season 2,is now available. Listen to "Understanding False Advertising Claims, Part 1: Litigation" here, or search for it in your favorite podcast player.
The first rule of advertising compliance is that advertising must be truthful and not misleading to consumers. All material advertising claims also must be substantiated. There are many venues in which a business can challenge a competitor who fails to follow those rules. What are the different ways in which an advertising claim can be false or misleading?
In the first of two episodes about false advertising claims, Venable partners Liz Rinehart and Roger Colaizzi discuss the many types of false advertising claims and how to be sure your business can avoid them.
Venable's Ad Law Tool Kit Show will help you identify potentially problematic advertising and marketing practices, or avoid them altogether. The Season 2 episodes examine such topics as Made in USA claims, litigation trends in privacy laws, and marketing to children.
If you have specific questions after listening to this episode, don't hesitate to contact me, Liz, or Roger to arrange a conversation. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
And if you haven't already, be sure to subscribe to this award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing.
Tune in next week for the second of our two episodes on false advertising. Shahin Rothermel will talk to Venable partner Claudia Lewis about "Understanding False Advertising Claims, Part 2: The National Advertising Division."
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
