In this first podcast, we are going to talk about the use of personal names as 'brands' and why this is an important subject in the world of fashion.

  • An intro to HGF and the podcast
  • Why is the use of personal names as brands important in the world of fashion (2:41)
  • The Elizabeth Emanual case (4:35)
  • The Karen Millen case (9:40)
  • Learnings from the case examples (11:23)

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