ARTICLE
17 June 2026

Consumer Law Podcast: Subscriptions - New Rules Delayed, But Don't Delay Your Preparation (Podcast)

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Lewis Silkin

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The Digital Markets, Competition and Consumers Act introduces sweeping changes to subscription regulations in the UK, with enforcement beginning Spring 2027.
United Kingdom Consumer Protection
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In this episode of the Consumer Law Podcast, Jen Dinmore and Alex Meloy of Lewis Silkin's regulatory team unpack the subscription provisions of the Digital Markets, Competition and Consumers Act (DMCCA) and what they mean for businesses in the UK.

Originally expected in Autumn 2026, the new regime has been delayed to Spring 2027, but that is not an invitation to put preparation on the back burner. The new rules introduce significant changes across four core areas: pre-contract information obligations, mandatory reminder notices, straightforward cancellation processes (including online cancellation where contracts are entered into online), and extended cooling-off rights on renewal, including a right to cancel and receive a proportionate refund for digital content subscriptions after a free trial or 12-month auto-renewal.

Jen and Alex also cover the government's consultation response, which confirmed the position on digital content refund rights, a finding that many businesses had lobbied against amid concerns about "binge and cancel" behaviour. The government has confirmed it will issue practical guidance on presenting pre-contract information, although no date has been set.

With no transition period and the CMA empowered to enforce the new regime with fines of up to 10% of annual global turnover, the message is clear: don't delay, start now.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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