ARTICLE
23 January 2025

Dacia's New Look: Revamping The Brand With Trademark Protection

KB
KBZ Zuradzki Barczyk & Partners Advocates and Attorneys-at-law LP

Contributor

KBZ Żuradzka & Wspólnicy Adwokaci i Radcy Prawni Sp. K. has been active since 1991. Until 1999, the legal name of the firm was Biuro Obsługi Prawnej „IUS” S.C. It was a partnership of two legal professional (legal counsel and an advocate). It was later converted into a limited partnership (B. Żuradzka Kancelaria Prawna Sp.K.). Since July 2011, the firm has been operating under its present name. The firm’s founder and mentor is Barbara Żuradzka, a lawyer and a winner of the Golden Skills and Competence Laurel Award from the Regional Chamber of Commerce in Katowice, Poland.

Since 2004, we have been a Polish member of the international Association of Independent European Lawyers (www.aiel.com). This London-based organisation was founded in 1991 and currently has a membership of 30 law firms based in Europe and worldwide, all of them employing a few hundred lawyers in total. This allows us to offer a competitively-priced and efficiently-delivered array of legal services, such as company

In a world of changing trends, it is important to keep up with the times...
Poland Intellectual Property

In a world of changing trends, it is important to keep up with the times...

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In a world of changing trends, it is important to keep up with the times in order to maintain a strong position in the market.

The Dacia brand is fully aware of this, having revealed itself in a new appearance – a few years ago – in an effort to change its image.

For this purpose, Dacia designed a new logo, a new graphic mark, as well as a new color palette. These changes are intended to symbolize the simplicity and solidity associated with the Dacia brand!

Dacia has also taken care to protect its intellectual property rights by registering its new trademark in word and word-figurative form!

Originally published 20 September 2024

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