Switzerland: Advertising, Marketing & Branding

Companies making circularity claims about their products or services must provide robust evidence to support these assertions. This article examines the evidentiary requirements and legal standards that apply when businesses promote circular economy practices, exploring what constitutes sufficient substantiation in an increasingly regulated landscape.

Werbung für rezeptfreie Medikamente (OTC-Produkte) ist in der Schweiz grundsätzlich erlaubt, doch auf Social- Media-Plattformen stossen Pharmaunternehmen auf erhebliche Hürden.

The European Union's Digital Services Act (DSA) has ushered in a new era of online content regulation, aiming to create a more legally harmonised framework across the EU.