Bass, Berry & Sims is pleased to announce that Chief Strategy & Operations Officer Kerry Price and Director of AI & Knowledge Management Rachel Shields Williams have been recognized by Counsel Collective in its "Behind the Brand: The Legal Edition 2026, Edition Two." For the Edition Two, Counsel Collective recognized 45 people across 35 organizations who are building the reputation of a law firm or a legal company.
The publication highlights marketing, business development, communications, innovation, and operations leaders who have played a significant role in shaping the reputation and growth of law firms and legal industry organizations. The full "Behind the Brand: The Legal Edition 2026, Edition Two" recognition is available through Counsel Collective.
Kerry Price serves as Bass, Berry &
Sims' Chief Strategy & Operations Officer, where she leads
firmwide strategy development and execution and oversees an
integrated structure that includes marketing and business
development, finance, pricing and project management, professional
development, recruiting, and inclusion and engagement. Kerry works
closely with firm leadership to translate long-term strategic
priorities into operational initiatives that support growth,
innovation, and exceptional client service. During her tenure with
the firm, she has held several leadership roles and has been
instrumental in launching numerous firmwide initiatives focused on
client experience, attorney development, and organizational
performance. Learn more about Kerry's role at Bass, Berry &
Sims here.
Rachel Shields Williams serves as Director of
AI & Knowledge Management, leading the firm's efforts to
enhance client service and operational excellence through the
strategic use of technology, knowledge management, data strategy,
and artificial intelligence. With more than 20 years of experience
helping global law firms leverage innovation and data-driven
insights, Rachel works across practice groups and business
functions to advance scalable solutions, strengthen governance of
the firm's information assets, and support the firm's
long-term strategic growth objectives. Rachel joined Bass, Berry
& Sims in June 2026 from Sidley Austin LLP. Learn more about
Rachel's role at the firm here.