PRESS RELEASE
9 July 2026

François Larose Comments On Trademark Implications Of Alleged Counterfeit Luxury Goods Sales In Le Journal De Montréal

SB
Smart & Biggar

Contributor

Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients. Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights. As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
A professional boxer and former Olympian faces scrutiny after allegedly selling luxury fashion items sourced from the "black market" that experts later identified as counterfeit. Smart & Biggar Principal François Larose explains the significant legal
Canada

Smart & Biggar Principal François Larose was recently featured in an investigative report by Le Journal de Montréal. The story examines allegations that a professional boxer, and former Olympian, was selling purported luxury fashion items sourced from the "black market" that experts later identified as counterfeit.

The investigation involved the sale of clothing bearing well-known luxury brand names, including products purportedly associated with brands such as Louis Vuitton and Dior. Following authentication reviews, questions arose regarding the authenticity of the goods and the potential legal consequences of knowingly selling counterfeit products.

In the article, Larose explains that the unauthorized use of trademarks on counterfeit goods can expose sellers to significant legal risk, including civil and potentially criminal liability under Canadian law. His comments underscore the important role trademarks play in protecting both consumers and brand owners from deception in the marketplace.

"If a counterfeit garment bears a trademark on its label, that's a problem. A major red flag. It means the product is being passed off as someone else's goods. That's violation of trademark rights."

-François Larose

Read the full article in Le Journal de Montréal (available in French only).

Contributor

Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients. Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights. As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
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