We are advising Oakley Capital as Belgian and Luxembourg counsel on its acquisition of the XTEL group, a leading provider of revenue management and trade promotion software for consumer packaged goods companies, from existing shareholders Bain Capital and SilverTree Equity.
XTEL's software platform enables consumer packaged goods companies, including food, beverage and household brands, to plan, manage and optimise the trade promotions they run with retailers. XTEL serves more than 400 global mega-brands, including Unilever, PepsiCo and Johnson & Johnson, and supports over €350 billion in annual trade spend.
Our teams provide seamless and coordinated support throughout the transaction. Drawing on our cross-border experience, our integrated approach ensures consistent, pragmatic and efficient advice.