Member and chair of the crisis management and strategic response practice Erek L. Barron recently shared insights in a Law360 expert analysis on Maryland's rapidly evolving data privacy landscape, highlighting how the state's dual-statute framework places it at the forefront of privacy regulation.
With the Maryland Online Data Privacy Act now in effect and the
Protection From Predatory Pricing Act set to follow, Erek notes
that companies doing business in the state must prepare for a more
stringent and enforcement-driven regulation, toward stricter limits
on how data is collected and used.
The analysis explores how these two laws intersect and, at times,
conflict, particularly around data minimization and consent. He
explains that while PFPPA permits certain data-driven pricing
practices with consumer consent, MODPA imposes a higher
"strictly necessary" standard that may still render those
same practices noncompliant.
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