Sofie McPherson, Patent Director at HGF, will be moderating a special breakfast panel session hosted by Wolters Kluwer at the AIPPI World Congress in Yokohama on 15 September 2025.
Session Details
- Topic: AI and Intellectual Property Rights
- Date & Time: 15 September 2025, 07:30–08:30
- Location: G412–G413, AIPPI World Congress
- Moderator: Sofie McPherson, HGF
- Speakers:
- Jonathan Osha, Osha Berman Watanabe Burton
- Philipe Kutschke, Bardehle Pagenberg
- Lili Wu, Han Kun Law Offices
This engaging discussion will explore the impact of generative AI and how it is reshaping design and patent law.
The first segment focuses on design rights, examining whether AI-generated outputs—such as product shapes, logos, and packaging—can be protected under existing frameworks, and who, if anyone, owns these rights. Panelists will consider whether current laws requiring human authorship remain fit for purpose, or if a new legal category is needed to address AI-led creation.
The discussion will then turn to enforcement challenges, including aesthetic dilution, consumer confusion, and the strain on IP owners caused by AI’s ability to produce “lookalike” designs at scale. In the second segment, the conversation shifts to AI-generated content as potential prior art in patent and design law, and whether traditional standards of novelty and non-obviousness are being undermined. Questions will explore how different jurisdictions are responding, whether machine-generated content can or should be considered valid prior art, and whether disclosure obligations or new registries are needed.
The session will conclude with forward-looking reflections on how legislation, regulation, and global alignment may need to evolve to keep pace with AI’s growing influence on the IP landscape.
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