Jones Day is recognized for delivering forward-looking solutions to clients, earning a spot in the top tier of BTI Consulting Group's first-ever "Law Firm Innovation Icons 2025: Clients Rank The Most Innovative Law Firms" report. BTI evaluated more than 350 leading corporate counsel and ranked 197 firms, designating fewer than 15% as "Innovation Icons," BTI's highest designation.
The overall ranking comprises assessments of law firm innovators across the four dimensions below:
- Client Facing Innovators – Forging both human and strategic bonds to reflect a mindset shift—from transactional to transformational. Clients rated these firms based on a range of initiatives such as deep investments in industry teams, strategic planning, and dedicated relationship teams, to value-added extras like networking clients with other clients and helping clients recruit and hire in-house counsel.
- Legal Strategy Innovators – Firms that devise novel, creative legal solutions for emerging and complex issues. Jones Day earned a top ranking here, underscoring its ability to anticipate new risks—such as climate litigation or AI liability—and craft strategies that help clients stay ahead of regulatory and competitive headwinds.
- Tech Savvy Innovators – Firms that not only embrace technology but define and then redefine the boundaries, deploy leading-edge technology to improve efficiency, transparency, and security. Jones Day also received a top ranking in this category which exemplifies its advanced research platforms, AI-assisted tools, and secure collaboration portals so clients have real-time insight into matter progress, scope, and spend.
- Generative AI Innovators – Firms that are redefining legal service delivery through high-impact use of GenAI. Jones Day achieved the highest ranking in this category as well. From AI-enabled early case assessment and predictive analytics to automated drafting and multilingual client briefings, the Firm is applying GenAI to accelerate decision-making and maximize strategic opportunities for clients worldwide.