A multidisciplinary team at Goodwin has advised Color Wow on its agreement to be acquired by L'Oréal.
Color Wow is one of the world's fastest growing and most innovative professional haircare brands. Founded in 2013 by Gail Federici, Color Wow, based in US and UK, offers a unique range of products that have gained a loyal and devoted following amongst stylists, media and consumers alike. With over 130 beauty awards, Color Wow provides a wide range of innovative solutions to solve the toughest hair problems – including frizz-control, thickening and volumizing. The brand's hero products include 'XL Bombshell Volumizer', and 'Dream Coat'. Still true to its professional origins, the Color Wow brand is now omnichannel, and is already distributed in salons, selective distribution, and e-commerce platforms.
This acquisition further strengthens L'Oréal's Professional products portfolio, with a proven track record of success and strong potential for global growth. The deal will close following the customary closing conditions, including the standard regulatory approvals.
A member of the Goodwin team previously sold the John Frieda Companies for the Federici family.
The US and UK Goodwin team was led by Robert Masella, Daniel Lang, Margaret Hickey, Tim Hurley, Sean Philbin, Sara Phipps, Chukwubuikem Nnebe, Selin Deldag and Nick Myers; Janet Andolina and Cecily Xi; Dulcie Daly and Nathan Langford; Arman Oruc, Ortal Ben Aharon, Simone Waterbury, Michael Casaburi and Danielle Fong; Andrew Harrow, Maria Dragun, Curtis McCluskey and Jack Christian; Steven Argentieri, Jason Yeoun and Tom Serino; Malhar Naik and Jacquelyn Watson; Anna Humphrey; Nathan Brodeur; Ai Tajima and George Schneider; Edward Holzwanger and Lauren NuDelman; Alex Fisher and Alex Nicolaidis; Kevin Grumberg; Joanne Gray and Javier Gonzalez Rivera; Omer Tene and Karl Dragosz; Nate Cunningham and Adam Slutsky, with invaluable assistance from Katherine Baudistel, Amanda Gill, Frances Dea and Megan Meyer.
For more information, please read the press release.