Alexander Bjørnå, aera’s first hire in Norway, explains why it’s the right time to disrupt the country’s ‘traditional’ IP market.
….
With a brand-new office in Oslo launched in February, aera wants to
offer flexible service models that can help create more value for
clients.
“From a market perspective, this is a paradigm shift in
the Norwegian IP business, challenging the traditional structures
with new concepts,” says Alexander
Bjørnå, the firm’s first partner hire in
Norway.
….
“This development changes the market dynamics and creates
space for firms with a more modern thinking approach, and which
offer a bigger and more dynamic portfolio of services,” he
says.
“That’s where we come in.”
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Read the full interview on
Managing IP.