JSA represented and assisted HomeLane on a composite transaction involving the acquisition of DesignCafe by HomeLane and a primary fundraise by HomeLane from a group of investors including WestBridge and other investors of DesignCafe and new investors, Hero Enterprise and Claypond Capital Partners.
HomeLane has acquired a majority shareholding in DesignCafe with a commitment to acquire 100% of DesignCafe in the future. JSA assisted HomeLane with the legal due diligence on DesignCafe, structuring of the proposed transaction, the drafting, negotiation and finalisation of transaction documents and the closing of the transaction.
HomeLane and DesignCafe are prominent players in the fast-growing organized home interiors segment in India.
The deal signals consolidation in the highly competitive home interiors segment in India, with the HomeLane – DesignCafe combine being valued at about INR 3000 crores and aiming for profitability in 2024 – 2025. Post the closing, the entities will target distinct market segments and expect to capitalise on synergies arising from DesignCafe’s manufacturing capabilities, joint marketing efforts and streamlined supply chain, operations and procurement.
Our Transaction Team Comprised Joint Managing Partner – Vivek K Chandy, Partners – Saurya Bhattacharya and Nikhil P. Joseph, Senior Associates – Alby Joseph, Shika Suresh and Associates – Rishi Sandill, Maria Joven Vellara, Megha Kumari, Deviah Chinnappa, and Company Secretary – Swati Hegde.