BSA Ahmad Bin Hezeem & Associates LLP is thrilled to announce it has rebranded as BSA LAW effective immediately. This strategic change marks a significant milestone in the firm’s journey, reflecting its commitment to evolving with the dynamic legal landscape and reinforcing its position as a leading legal service provider.
The rebrand encompasses a comprehensive overhaul of the firm’s identity, including a new name and logo, alongside a refreshed brand strategy. This transformation is designed to align with the firm’s ambitious future goals and enhance its ability to serve clients across diverse practices, services, and jurisdictions. This strategic move sees the multiple award-winning firm move beyond the identity of any its individual partners, to a modernised partnership, incorporated in the DIFC and regulated by the DFSA.
The decision to adopt the new name, BSA LAW aligns with the firm’s vision of creating a cohesive and modern brand identity that resonates across all markets. This new branding initiative is crafted to ensure that BSA LAW stands out with a strong, distinctive presence, guided by updated brand guidelines that will ensure immediate recognition and consistency across their offices in the United Arab Emirates, Saudi Arabia, Oman, Lebanon and Iraq.
“The firm has grown exponentially since our incorporation in 2001, and we are excited about this next chapter and are confident that the new BSA Law brand will better represent our firm’s commitment to excellence and innovation in the legal sector across the jurisdiction and practice areas which we serve,” said Jimmy Haoula, Managing Partner. “We look forward to continuing to deliver outstanding legal services under our refreshed brand.“
The new contemporary brand identity captures the essence of the firm and it’s values, which focus on client care, knowledge sharing and building a sustainable and long-lasting institution, whilst not forgetting their twenty year history and the philosophies behind the original concept of the firm.