On June 4, 2024, Touchette Retail & Commercial, a business unit of Groupe Touchette, the largest Canadian-owned tire distributor, announced a strategic partnership with Pneus Bélisle, a leader in passenger, commercial, civil engineering, industrial, and agricultural tires in Quebec.
Touchette Retail & Commercial's partnership with Pneus Bélisle broadens its horizons by partnering with a renowned Quebec-based company with a strong operational model, a well-established expertise in Quebec, a unique entrepreneurial structure, and an alliance with Michelin.
Pneus Bélisle will continue its current operations through its fourteen branches and its ultra-modern Michelin franchised retreading plant.
Gowling WLG advised Pneus Bélisle with respect to this transaction with a team led by Marc Tremblay, supported by Camille Beaudry, Angelina Argento-Scalia, Stefan Nasswetter and paralegal Suzanne Elie (corporate/M&A); Daniel Lacelle, Malya Amghar and Pouyan Zabihian (tax); Pierre-André Hamel, notary Tamar Chamelian, Fabienne Racicot and paralegal Martine Robert (real estate); Jean-François Vadeboncoeur and Julie Djiezion (banking); and Frédéric Bolduc (employment).