Poland: Advertising, Marketing & Branding

The use of new technologies, including artificial intelligence, has become common due to the acceleration of creative processes, reduction of costs and the ability to quickly create content. In addition to these benefits, however, there are serious abuses by commercial entities, especially against people who enjoy public trust, such as doctors, whose authority is sometimes used in advertisements for commercial products, including dietary supplements.

W ostatnich latach przedmiotem wzmożonego zainteresowania Urzędu Ochrony Konkurencji i Konsumentów („UOKiK") jest działalność tzw.

Influencer activities in the European Union may be deemed unfair market practices, potentially harming the brands they promote.

The global market of products is characterized by a very high degree of complexity and innovation. The strong emphasis placed on the development and implementation of new technologies results...

Every trademark must fulfil a distinctive function in order to be recognised as such.

A new AR filter for Instagram and facebook has just been introduced by the President of Polish Office of Competition and Consumer Protection (OCCP).

In its case law the Polish Committee of Ethics in Advertising is quite liberal in assessment of comparative advertising.

On October 2, 2018, the European Parliament approved the amendments to the Audiovisual Media Services Directive 2010/13/EU (AVMS Directive) ...

Recruiting new staff overseas can be exciting, and perhaps slightly daunting.