ARTICLE
31 March 2023

Jersey Finance's WeChat Official Account Turns One

JF
Jersey Finance Limited

Contributor

Jersey Finance is a not-for-profit organisation formed in 2001 to represent and promote the Island of Jersey’s International Finance Centre. Funded by local financial services firms and the Government of Jersey, Jersey Finance has a presence in Jersey, Dubai, Hong Kong SAR, Johannesburg, London, New York, Shanghai and Singapore.
At the end of 2021, LinkedIn joined the list of social media platforms inaccessible in mainland China, such as Facebook, Twitter and Instagram. With mainland China...
Jersey Media, Telecoms, IT, Entertainment

In this podcast episode, our Head of Marketing, Louise Burrows, and our Business Development Director for Asia, Maria McDermott, celebrate our WeChat official account's first birthday, revealing the story behind its launch, upcoming opportunities for Jersey firms, and what content our followers can expect.

At the end of 2021, LinkedIn joined the list of social media platforms inaccessible in mainland China, such as Facebook, Twitter and Instagram. With mainland China being a key market, we launched our WeChat official account to reach our China-based audience and to continue raising the profile of Jersey's forward-thinking international finance centre in the region.

In this episode, Maria shares her experience using the app as a finance professional based in Shanghai, and Louise gives an insight into the type of content accessible to our WeChat followers.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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