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The Hidden Cost Of Choosing The Wrong Trademark Class: Lessons From Modern Businesses
Trademark classification looks, on paper, like some administrative formality, like a checkbox thing tucked somewhere in between the process of filing a trademark application. But in real life, it can be one of the most consequential choices a business makes when it is building its brand. Things can show up months or years later, as an opposition, a blocked expansion, or a competitor running a near identical brand in a space the original owner thought was already safely covered.
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