Article
Can A Search Engine Sell Your Trademark? Delhi High Court Rules On Keyword Advertising And Platform Liability
The intersection of trademark law and digital advertising has long been a contested frontier. One of its most persistent flashpoints concerns the practice of keyword advertising, where a business pays a search engine to display its advertisement when a user searches for a competitor’s brand name. In a significant ruling, the Delhi High Court, in Hindware Ltd. v. Grohe India Pvt. Ltd. & Ors., has provided what is, to date, India’s most definitive judicial answer to the question: does selling a registered trademark as a search keyword amount to trademark infringement, and can the search engine itself be held liable?
S.S. Rana & Co. Advocates