ARTICLE
29 October 2024

Importance Of Writing 'Best Before' And 'Manufacturing Date' On Labels

SR
S.S. Rana & Co. Advocates

Contributor

S.S. Rana & Co. is a Full-Service Law Firm with an emphasis on IPR, having its corporate office in New Delhi and branch offices in Mumbai, Bangalore, Chennai, Chandigarh, and Kolkata. The Firm is dedicated to its vision of proactively assisting its Fortune 500 clients worldwide as well as grassroot innovators, with highest quality legal services.
In the realm of consumer goods, particularly food and beverages, the importance of product safety and quality cannot be overstated.
India Consumer Protection

Introduction

In the realm of consumer goods, particularly food and beverages, the importance of product safety and quality cannot be overstated. The Legal Metrology (Packaged Commodities) Rules, 2011, in India, mandate the declaration of critical dates such as the Manufacturing Date and the Best Before/Use by Date on packaged commodities. These regulations are vital for ensuring consumer safety, product transparency, and informed purchasing decisions.

Legal Framework

The Legal Metrology Act, 2009, along with the Legal Metrology (Packaged Commodities) Rules, 2011, establishes the legal requirements for declaring essential dates on packaged products. These rules ensure that consumers have access to crucial information regarding the shelf life and freshness of products. The requirement for declaration is mentioned below:

  1. Manufacturing Date:  The Manufacturing Date refers to the date on which the product was produced or packaged.
    • Declaration Requirement: Rule 6 of the LM Rules, 2011, mandates that the manufacturing date must be clearly printed on the package. This date helps consumers understand the age of the product.
    • Format: The month and year in which the commodity is manufactured or pre-packed or imported shall be mentioned in the package as-

“Date of Manufacture: MM/YYYY” or “Mfg Date : MM/YYYY”

  1. Best Before/Use by Date
    • Best before Date: Indicates the period during which the product is expected to retain its optimal quality and safety.
    • Use by Date: Specifies the last date recommended for the safe consumption of the product.
    • Declaration Requirement: The rules require that either the Best before Date or Use by Date be prominently displayed on the package.
    • Format: If a package contains a commodity which may become unfit for human consumption after a period of time, the best before or use by thedate, month and year shall also be mentioned on the label-

“Best Before: DD/MM/YYYY” or “Use By: DD/MM/YYYY”

Importance of These Declarations

  1. Consumer SafetyHealth Protection: The Best Before/Use By Date provides consumers with a clear indication of the product's shelf life, helping them avoid consumption of expired goods that could be harmful to health.

    Quality Assurance: Knowing the Manufacturing Date allows consumers to gauge the freshness of the product.
  1. Informed Decision-Making
    Transparency: These declarations ensure that consumers are well-informed about the product's lifecycle, enhancing transparency and trust in the marketplace.Choice: Armed with this information, consumers can make better choices based on their preferences for freshness and quality.
  2. Regulatory Compliance and Market Practices
    Standardization: Uniform requirements for date declarations help standardize packaging practices across the industry, making it easier for consumers to understand and compare products.Compliance: Adherence to these regulations is crucial for manufacturers and retailers to avoid legal penalties and maintain their market reputation.

Conclusion

The declaration of the Manufacturing Date and Best Before/Use by Date as per the Legal Metrology Rules, 2011, is a critical consumer protection measure. It not only ensures that consumers have access to essential information about product safety and quality but also promotes transparency and fair trade practices in the market. By adhering to these regulations, manufacturers and retailers contribute to a safer, more reliable, and consumer-friendly marketplace.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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