Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients.
Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights.
As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
In August, Facebook changed its Promotion Guidelines, now allowing businesses to host a Facebook contest directly on a Facebook Page without having to develop a Facebook app.
In August, Facebook changed its Promotion Guidelines, now
allowing businesses to host a Facebook contest directly on a
Facebook Page without having to develop a Facebook app. Businesses
can now use native Facebook features for contest entries, and use
the Facebook "like" feature as a contest voting
mechanism. However, businesses must not encourage users to tag
themselves in content that they are not actually depicted in, must
still state that Facebook will not be liable to contest entrants,
and cannot carry out contests on personal Timelines.
Facebook used to require that contests be carried out through
apps on Facebook, which created a barrier for businesses that
couldn't invest in developing a Facebook app. These
changes lift those barriers.
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