Canada: Advertising, Marketing & Branding

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Charging GST/HST On Digital Marketing Income In Canada: AdSense, NFTs, And Zero-Rating Risks
Canadian taxpayers, including content creators, influencers, and digital entrepreneurs, who earn income from digital marketing activities—including online advertising through platforms such as Google AdSense, promotional services linked to NFT projects, and sponsorship arrangements with offshore entities—often assume that this income is not subject to GST/HST or is automatically zero-rated because it involves non-Canadian counterparties.
Canada Tax
RS
Rotfleisch & Samulovitch P.C.
Article
Let’s Play! Dos And Don’ts Of Running A Contest In Canada
As major sporting events capture global attention, businesses are eager to capitalize on the excitement through promotional contests. However, running a successful contest requires navigating a complex web of Canadian legal requirements, from competition law and privacy regulations to the risks of ambush marketing. Understanding the key dos and don'ts can help businesses leverage high-profile events while staying compliant with federal and provincial regulations.
Canada Media & IT
SB
Smart & Biggar
Curated
Charging GST/HST On Digital Marketing Income In Canada: AdSense, NFTs, And Zero-Rating Risks
Canadian taxpayers, including content creators, influencers, and digital entrepreneurs, who earn income from digital marketing activities—including online advertising through platforms such as Google AdSense, promotional services linked to NFT projects, and sponsorship arrangements with offshore entities—often assume that this income is not subject to GST/HST or is automatically zero-rated because it involves non-Canadian counterparties.
Canada Tax
RS
Rotfleisch & Samulovitch P.C.
Article
Reaping Your Crop: Damages For Infringement Under Canada’s Plant Breeders’ Rights Act Granted For The First Time
A Saskatchewan court has awarded damages for the first time under Canada's Plant Breeders' Rights Act, establishing a novel framework for calculating infringement damages by drawing on patent law principles. The decision addresses how courts should quantify losses when farmers illegally sell protected seed varieties, marking a significant development for plant breeders seeking to enforce their exclusive rights after more than 35 years of the Act being in force.
Canada IP
TL
Torys LLP
Article
Decoding The Competition Bureau's Draft Merger Enforcement Guidelines
The Competition Bureau (the "Bureau") has issued its Proposed Merger Enforcement Guidelines (the "Draft MEGs"). Once finalized, the Draft MEGs will replace the 2011 guidance. They come on the heels of significant amendments to the merger provisions of the Competition Act (the "Act")[1] and provide guidance on the statutory changes in addition to updating the Bureau general analytical approach in merger investigations.
Canada Anti-trust
ML
McMillan LLP
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