Canada: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

How To Deduct "Loss Leaders," Other Outrageous Promotional Expenses On Your Canadian Business Taxes: Lessons From A $3.2 Million Giant Bluefin Tuna And Japan's "Tuna King"

On January 5, 2026, the global culinary world watched wide-eyed as Kiyoshi Kimura, the celebrated "Tuna King" and owner of the Sushi Zanmai chain, placed a historic winning bid at Tokyo's Toyosu Market.

RS

Rotfleisch & Samulovitch P.C.

Avoiding The Penalty Box: A 2026 Winter Games Guide To Olympic Marketing Law

If (like us) you've binged one of this season's most talked‑about shows, Heated Rivalry, you're probably familiar with the Team Canada sweater frenzy.

Canada Media & IT

GW

Gowling WLG

When Regulators Shake Hands: The CFIA–China Food Safety MOU

Canada-China trade relations are back in the news. Between hyperbolic statements about the takeover of Canada by the Chinese Communist Party and threats of 100 per cent tariffs on Canada...

Worldwide International

BL

Borden Ladner Gervais LLP

Trademark Registrability Of Geographic Names: Lessons From The "LAS VEGAS ATHLETICS" Trademark Filings

Recent trademark refusals issued in both the United States and Canada in relation to the marks LAS VEGAS ATHLETICS and VEGAS ATHLETICS provide a timely...

MT

Miller Thomson LLP

Selling Ticket Seats Or Subscriptions In Québec? Bill 10 Changes The Conditions Of Entry

Canada Media & IT

GW

Gowling WLG

Advertised Discounts: Where Is The Line Between Marketing Strategy And Legal Violation?

Canada Media & IT

BB

BCF Business Law

TikTok's Unauthorized Data Practices May Breach Privacy Rights

Canada Media & IT

SL

Siskinds LLP

Québec's Bill 10: New Rules For Subscriptions And Ticket Resale Practices – What Businesses Need To Know

Canada Media & IT

OH

Osler, Hoskin & Harcourt LLP

Kick Off Right, Toronto: Make Sure Your World Cup Viewing Party Plays By The Lease Rules!

Canada Real Estate

WL

WeirFoulds LLP

Canadian Code Of Advertising Standards For Influencer Marketing: Key Clauses And Application To AI-Generated Content And Influencers

Canada Media & IT

BJ

Bennett Jones LLP

U.S. Ad Law Trends: Takeaways For Canadian/U.K. Brands And When To Call A Cross-border Friend

Worldwide Media & IT

GW

Gowling WLG

Image de marque fondée sur l'identité canadienne : qu'est-ce que ça implique vraiment?

SB

Smart & Biggar

Canadian-inspired Branding: What's It All Mean, Eh?

SB

Smart & Biggar

Protection de votre marque : les pratiques exemplaires pour la tenue de registres en matière de marques de commerce au Canada

SB

Smart & Biggar

Sneaky Trusts: The Legal Plot Twist With Gratuitous Property Transfers

Canada Real Estate

AH

Alexander Holburn Beaudin + Lang LLP

Employment & Labour – Top Ten Decisions Of 2025

Canada Employment

CP

Cox & Palmer

A Guide To Canadian Corporate Dividend Tax Strategy

RS

Rotfleisch & Samulovitch P.C.

11 Tax Changes To The Income Tax Act (ITA) In 2026 And Beyond That Canadian Taxpayers, Canadian Businesses Need To Know About

RS

Rotfleisch & Samulovitch P.C.

Hiding In The Shadows: The Perils Of Shadow AI On Your Organization

Canada Technology

BJ

Bennett Jones LLP

Navigating Ambush Marketing Laws In Canada

As Canada prepares to co-host the 2026 FIFA World Cup, many businesses are eager to leverage the event's global visibility.

BL

Borden Ladner Gervais LLP

The Ariel Problem: I Lost My Voice And I Want It Back

Some may recall the news of May 2024 that actress Scarlett Johansson was embroiled in a legal dispute with OpenAI because the company released a voice for its ChatGPT assistant, "Sky," which sounded strangely similar to her own.

Canada Commercial

OE

O'Sullivan Estate Lawyers LLP

Signed, Sealed … Misrepresented? A Blue Jays Memorabilia Cautionary Tale

With the Blue Jays in the World Series for the first time in 32 years, there is a lot of excitement around our office and across the country.

Canada Media & IT

LL

Lerners LLP

Raising The Stakes: Canada's New Standards For Gaming Advertising

The CGA Code marks a new industry standard and provides a comprehensive framework designed to promote socially responsible advertising practices across Canada's gaming sector

Canada Media & IT

C

Cassels

From Posts To Portfolios: The Legal Risks Behind "Finfluencer" Content

Canada Media & IT

GW

Gowling WLG

Une entreprise peut-elle utiliser le nom d'un concurrent dans une publicité en ligne : qu'en disent les tribunaux du Canada?

Canada Media & IT

MT

Miller Thomson LLP

Plain Language, Stronger Protections: Lessons From The TikTok Privacy Investigation

ML

McKercher LLP

FDA Tightens Direct-to-Consumer Pharmaceutical Advertising In The US

Canada Media & IT

C

Cassels

Can A Business Use A Competitor's Name In Online Advertising? What Canadian Courts Say

Canada Media & IT

MT

Miller Thomson LLP

Is It Viable? Is It Common? British Columbia Court Of Appeal Reinforces Requirements For Certification

Canada Litigation

TL

Torys LLP

The Implications Of AI On Performance Marketing

Canada Media & IT

BJ

Bennett Jones LLP

Social Media Platform In The Privacy Hot Seat: Key Takeaways From The Privacy Commissioner's Report

MT

Miller Thomson LLP

My Child Uses TikTok: Should I Be Worried About Their Privacy?

SL

Siskinds LLP

Legal Considerations For Live Streaming Content In Canada: What You Need To Know

Canada Media & IT

EC

Edwards Creative Law

The Implications Of AI On Performance Marketing

Performance media, also known as performance marketing, is a digital marketing strategy where advertisers pay only for specific, measurable actions or results...

Canada Media & IT

BJ

Bennett Jones LLP

Social Media Platform In The Privacy Hot Seat: Key Takeaways From The Privacy Commissioner's Report

In September 2025, the Office of the Privacy Commissioner of Canada (the "OPC"), together with its counterparts in Alberta, British Columbia, and Quebec (collectively, the "Offices"), commenced an investigation into the privacy practices of TikTok.

MT

Miller Thomson LLP

My Child Uses TikTok: Should I Be Worried About Their Privacy?

Kids are more online than ever. What used to be a way to conduct research, keep up with friends, and play the occasional game has transformed into a virtual world that is at the centre of life for many kids.

SL

Siskinds LLP

Legal Considerations For Live Streaming Content In Canada: What You Need To Know

Live streaming has rapidly evolved from a niche hobby to a mainstream form of entertainment, with platforms like Instagram, Twitch, TikTok, Kick, Reddit, Discord, and YouTube Live at the forefront.

Canada Media & IT

EC

Edwards Creative Law

Canada's Competition Bureau Issues Final Guidance On Anti-Greenwashing Rules: What Businesses Need To Know And Do To Comply

Canada Anti-trust

PL

Procido LLP

Mid-year Legal Update: Ontario's Gaming Sector – 2025 Regulatory Developments

Ontario's regulated gaming market is no longer in launch mode. With record-breaking wagering volumes, structural legislative changes, and sharper enforcement activities...

Canada Media & IT

GW

Gowling WLG

#ad Or #lawsuit? Investigating The Rise Of Class Action Litigation Targeting Influencer Marketing

Easy-to-follow dances and eerily accurate deepfakes aren't the only things going viral on social media these days—class action lawsuits over deceptive influencer marketing are starting to trend too.

Canada Media & IT

GW

Gowling WLG

Canada's Greenwashing Crackdown: New Guidelines & Private Right Of Action

The Competition Bureau (the Bureau) recently issued its final guidelines on environmental benefits claims (Guidelines), hot on the heels of its Annual Plan for 2025-2026...

Canada Anti-trust

BL

Borden Ladner Gervais LLP

The Trademark Four(Mula): Enforcement And Risk Mitigation

Trademarks are important assets for any business. When it comes to trademark enforcement, options abound, which can sometimes be disorienting for the uninitiated.

OH

Osler, Hoskin & Harcourt LLP

No Harm? Still A Foul: BC Court Of Appeal Ups Privacy Stakes

Canada Media & IT

MT

Miller Titerle + Company

Régime d'accès privé de la Loi sur la concurrence : Élargissement du champ d'application et nouvelle indemnisation pécuniaire

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Québec's New Language Law Changes: Is Your Business Compliant?

BL

Borden Ladner Gervais LLP

Canada Expands Private Litigation Regime Under Competition Act: Expanded Scope And New Monetary Compensation

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Coming June 20, 2025 – Private Applications For Deceptive Marketing Practices

Canada Anti-trust

AK

Aitken Klee

Recent Charter Of The French Language Decision Affecting Trademarks In Signage And Advertising

F

Fasken

Dates liées à la législation visant à œuvrer pour les travailleurs et nouvelles exigences pour les employeurs en Ontario

Canada Employment

BC

Blake, Cassels & Graydon LLP

Top Six Considerations For Branded Residences In Ontario: Part 2

Canada Real Estate

MT

Miller Thomson LLP

La Charte de la langue française : de nouvelles obligations dès juin 2025

Canada Strategy

BB

BCF Business Law

The Charter Of The French Language: New Obligations As Of June 2025

Canada Strategy

BB

BCF Business Law

'Use' It Or Lose It: Demystifying Trademark Use And Its Impact On Your Rights

OH

Osler, Hoskin & Harcourt LLP

From Cineplex To Wonderland: The Drip Pricing Rollercoaster

Canada Media & IT

ML

McMillan LLP

Quebec's French Language Requirements For Commerce And Business: Reform Of The Charter Of The French Language

SB

Smart & Biggar

Navigating Post-Election Lobbying Compliance

Canada Government

TL

Torys LLP

Playing By The Rules: Key Insights For Promotional Contests In Canada

Canada Media & IT

BL

Borden Ladner Gervais LLP

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Latest Videos

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Is Your Song Ready For A TV Or Film Placement? — Pitfalls To Avoid (Video)

EC

Edwards Creative Law

The YouTube-ification Of Canadian Copyright Law (Video)

PL

Procido LLP

Joyeuses fêtes 2018 (Video)

BL

Borden Ladner Gervais LLP

View 2017: Innovating For The Business With Katie Jamieson Of Herschel Supply Co. (Video Content)

BC

Blake, Cassels & Graydon LLP

Trump University Class Action Roaring Towards Trial - Video

BJ

Bennett Jones LLP

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