Canada: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

The Ariel Problem: I Lost My Voice And I Want It Back

Some may recall the news of May 2024 that actress Scarlett Johansson was embroiled in a legal dispute with OpenAI because the company released a voice for its ChatGPT assistant, "Sky," which sounded strangely similar to her own.

Canada Commercial

OE

O'Sullivan Estate Lawyers LLP

Signed, Sealed … Misrepresented? A Blue Jays Memorabilia Cautionary Tale

With the Blue Jays in the World Series for the first time in 32 years, there is a lot of excitement around our office and across the country.

Canada Media & IT

LL

Lerners LLP

Raising The Stakes: Canada's New Standards For Gaming Advertising

The CGA Code marks a new industry standard and provides a comprehensive framework designed to promote socially responsible advertising practices across Canada's gaming sector

Canada Media & IT

C

Cassels

From Posts To Portfolios: The Legal Risks Behind "Finfluencer" Content

Reaching massive audiences with a single post, financial influencers ("finfluencers") are changing how Canadians make investment decisions.

Canada Media & IT

GW

Gowling WLG

Une entreprise peut-elle utiliser le nom d'un concurrent dans une publicité en ligne : qu'en disent les tribunaux du Canada?

Canada Media & IT

MT

Miller Thomson LLP

Plain Language, Stronger Protections: Lessons From The TikTok Privacy Investigation

ML

McKercher LLP

FDA Tightens Direct-to-Consumer Pharmaceutical Advertising In The US

Canada Media & IT

C

Cassels

Can A Business Use A Competitor's Name In Online Advertising? What Canadian Courts Say

Canada Media & IT

MT

Miller Thomson LLP

Is It Viable? Is It Common? British Columbia Court Of Appeal Reinforces Requirements For Certification

Canada Litigation

TL

Torys LLP

The Implications Of AI On Performance Marketing

Canada Media & IT

BJ

Bennett Jones LLP

Social Media Platform In The Privacy Hot Seat: Key Takeaways From The Privacy Commissioner's Report

MT

Miller Thomson LLP

My Child Uses TikTok: Should I Be Worried About Their Privacy?

SL

Siskinds LLP

Legal Considerations For Live Streaming Content In Canada: What You Need To Know

Canada Media & IT

EC

Edwards Creative Law

Canada's Competition Bureau Issues Final Guidance On Anti-Greenwashing Rules: What Businesses Need To Know And Do To Comply

Canada Anti-trust

PL

Procido LLP

Canada 2025 Draft Tax Changes: Key Updates For Individuals, Corporations, And Trusts

RS

Rotfleisch & Samulovitch P.C.

A Broken Vase Can't Always Be Fixed: When Employees Lie In The Workplace

Canada Employment

PH

Piccolo Heath

Canada Opens 2026 TRQ Applications

Canada International

MK

Millar Kreklewetz

The Sad State Of The Duty To Mitigate

Canada Employment

MT

McCarthy Tétrault LLP

Reality Check: Alberta Court Weighs Costs Award Against Counsel For AI-Generated Case Law Hallucinations

Canada Technology

BC

Blake, Cassels & Graydon LLP

Beware Of Scam Modeling And Talent Agencies: How To Spot Fraud

Aspiring models often dream of landing that great model or talent agent to represent them by securing a deal with such an agency. Unfortunately, not all model and talent agencies are legitimate.

Canada Media & IT

EC

Edwards Creative Law

Is Your Song Ready For A TV Or Film Placement? — Pitfalls To Avoid (Video)

If there's interest to include your song, or the recording of your song, in a film, TV series, advertisement, video game, or another similar form of media, there's a lot to keep in mind, much of which can be considered...

EC

Edwards Creative Law

From Purchase To Repair: How Bill 29 Reshapes Consumer Rights In Québec

On October 5, 2025, substantial amendments to the Québec Consumer Protection Act (QCPAA) and the Regulation respecting the application of the Consumer Protection Act (Regulation)...

Canada Media & IT

OH

Osler, Hoskin & Harcourt LLP

Trust Me, I'm An Influencer: An Overview Of Influencer Marketing In Canada

In a world where social media stars reach millions of viewers, the power of a single post can rival traditional advertising campaigns. From A-list celebrities to niche online personalities...

Canada Media & IT

BL

Borden Ladner Gervais LLP

Mid-year Legal Update: Ontario's Gaming Sector – 2025 Regulatory Developments

Canada Media & IT

GW

Gowling WLG

#ad Or #lawsuit? Investigating The Rise Of Class Action Litigation Targeting Influencer Marketing

Canada Media & IT

GW

Gowling WLG

Canada's Greenwashing Crackdown: New Guidelines & Private Right Of Action

Canada Anti-trust

BL

Borden Ladner Gervais LLP

The Trademark Four(Mula): Enforcement And Risk Mitigation

OH

Osler, Hoskin & Harcourt LLP

No Harm? Still A Foul: BC Court Of Appeal Ups Privacy Stakes

Canada Media & IT

MT

Miller Titerle + Company

Régime d'accès privé de la Loi sur la concurrence : Élargissement du champ d'application et nouvelle indemnisation pécuniaire

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Québec's New Language Law Changes: Is Your Business Compliant?

BL

Borden Ladner Gervais LLP

Canada Expands Private Litigation Regime Under Competition Act: Expanded Scope And New Monetary Compensation

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Coming June 20, 2025 – Private Applications For Deceptive Marketing Practices

Canada Anti-trust

AK

Aitken Klee

Recent Charter Of The French Language Decision Affecting Trademarks In Signage And Advertising

F

Fasken

Québec's New Language Law Changes: Is Your Business Compliant?

New rules governing how businesses can use trademarks, display signage and advertise have now come into effect in Québec, following the adoption of new provisions in the Regulation respecting the language of commerce and business.

BL

Borden Ladner Gervais LLP

Canada Expands Private Litigation Regime Under Competition Act: Expanded Scope And New Monetary Compensation

The Competition Act's (Act) expanded private litigation regime takes effect on June 20, 2025, (i) widening the range of conduct susceptible to private applications to the Competition Tribunal (Tribunal)...

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Coming June 20, 2025 – Private Applications For Deceptive Marketing Practices

Canadian content creators should be aware of Bill C-59's amendments to the Competition Act that will take effect on June 20, 2025.

Canada Anti-trust

AK

Aitken Klee

Recent Charter Of The French Language Decision Affecting Trademarks In Signage And Advertising

The Court of Québec recently handed down one of very few decisions addressing the display of trademarks, compliance with the Charter of the French Language...

F

Fasken

Dates liées à la législation visant à œuvrer pour les travailleurs et nouvelles exigences pour les employeurs en Ontario

Canada Employment

BC

Blake, Cassels & Graydon LLP

From Cineplex To Wonderland: The Drip Pricing Rollercoaster

On May 2, 2025, the Commissioner of Competition filed a new drip pricing application before the Competition Tribunal, challenging certain conduct of Canada's Wonderland Company...

Canada Media & IT

ML

McMillan LLP

Quebec's French Language Requirements For Commerce And Business: Reform Of The Charter Of The French Language

This article provides an overview of French language requirements in Quebec for commerce and business under the Charter of the French language (RLRQ c. C-11) (the French Charter) and the Regulation respecting the language of commerce and business (RLRQ c. C-11, r. 9) (the Regulation).

SB

Smart & Biggar

Navigating Post-Election Lobbying Compliance

Canadians participated in the recent federal election in a variety of ways, including as campaign staff, volunteers, donors, and as registered third parties for election advertising or partisan activities...

Canada Government

TL

Torys LLP

Playing By The Rules: Key Insights For Promotional Contests In Canada

Running a promotional contest is a fantastic way to boost sales, build brand awareness, and connect with your customers.

Canada Media & IT

BL

Borden Ladner Gervais LLP

Winning Market Share In Times Of Economic Uncertainty

Canada Media & IT

RS

RSM Canada

Challenge To Amusement Park Price Promotions Adds To Roller Coaster Of Canadian Drip Pricing Enforcement

Canada Anti-trust

DW

Davies Ward Phillips & Vineberg

Faites-vous du commerce électronique au Canada? Voici ce que vous devez savoir

FF

Fasken (French)

Discount Deception: Demystifying Ordinary Selling Price Claims Under The Canadian Competition Act

Canada Anti-trust

BL

Borden Ladner Gervais LLP

Faster, Bolder, Better: Navigating The Fine Line Between Superiority Claims And Puffery In Canadian Sports Advertising

Canada Media & IT

GW

Gowling WLG

The YouTube-ification Of Canadian Copyright Law (Video)

PL

Procido LLP

Government Of Alberta Proposes Significant Changes To Provincial Election Laws

Canada Government

BJ

Bennett Jones LLP

Mandatory Front-of-package Labelling Compliance By 2026 — Are You Prepared?

Canada Healthcare

BL

Borden Ladner Gervais LLP

Six Points À Retenir Concernant Les Résidences De Marque En Ontario : Première Partie

Canada Real Estate

MT

Miller Thomson LLP

La CSC annule les plafonds liés aux dépenses de publicité politique faite par des tiers en période préélectorale en Ontario

Canada Media & IT

BC

Blake, Cassels & Graydon LLP

SCC Strikes Down Ontario's Pre-Election Third-Party Political Advertising Spending Limits

Canada Government

BC

Blake, Cassels & Graydon LLP

2025 Election Compliance: Essential Rules For Broadcasters, Advertisers, Telephone Calls And Emails

Canada Media & IT

F

Fasken

Notice To Developers – BCFSA Pilot Program Extends Early Marketing Period For Large Developments

ML

McMillan LLP

Pressions économiques et occasions politiques : Règles d'engagement de dépenses pour l'élection fédérale canadienne de 2025

Canada International

BC

Blake, Cassels & Graydon LLP

Federal Court Emphasizes That Advertising Alone Is Not Sufficient To Show Use Of A Trademark For Goods

OW

Oyen Wiggs Green & Mutala LLP

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Latest Videos

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Is Your Song Ready For A TV Or Film Placement? — Pitfalls To Avoid (Video)

EC

Edwards Creative Law

The YouTube-ification Of Canadian Copyright Law (Video)

PL

Procido LLP

Let The iGames Begin: What You Need To Know About Ontario's New iGaming Market (Video)

BL

Borden Ladner Gervais LLP

Influencers In Toronto: Spotlight On Dan Cole (Video)

GW

Gowling WLG

View 2017: Innovating For The Business With Katie Jamieson Of Herschel Supply Co. (Video Content)

BC

Blake, Cassels & Graydon LLP

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