Canada: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

FDA Tightens Direct-to-Consumer Pharmaceutical Advertising In The US

On September 9, 2025, the US Food and Drug Administration (FDA) launched one of its most aggressive and comprehensive enforcement initiatives in decades...

Canada Media & IT

C

Cassels

Can A Business Use A Competitor's Name In Online Advertising? What Canadian Courts Say

Even though online commerce has been around for decades, Canadian courts have provided little guidance on the permissible use of competitors' trade names in internet advertising.

Canada Media & IT

MT

Miller Thomson LLP

Is It Viable? Is It Common? British Columbia Court Of Appeal Reinforces Requirements For Certification

This month, the Court of Appeal for British Columbia released two decisions within two days providing guidance on class action certification in the province: RateMDs Inc. v. Bleuler and Syngenta AG v. Van Wijngaarden.

Canada Litigation

TL

Torys LLP

The Implications Of AI On Performance Marketing

Performance media, also known as performance marketing, is a digital marketing strategy where advertisers pay only for specific, measurable actions or results...

Canada Media & IT

BJ

Bennett Jones LLP

Social Media Platform In The Privacy Hot Seat: Key Takeaways From The Privacy Commissioner's Report

MT

Miller Thomson LLP

My Child Uses TikTok: Should I Be Worried About Their Privacy?

SL

Siskinds LLP

Legal Considerations For Live Streaming Content In Canada: What You Need To Know

Canada Media & IT

EC

Edwards Creative Law

Canada's Competition Bureau Issues Final Guidance On Anti-Greenwashing Rules: What Businesses Need To Know And Do To Comply

Canada Anti-trust

PL

Procido LLP

Beware Of Scam Modeling And Talent Agencies: How To Spot Fraud

Canada Media & IT

EC

Edwards Creative Law

Is Your Song Ready For A TV Or Film Placement? — Pitfalls To Avoid (Video)

EC

Edwards Creative Law

From Purchase To Repair: How Bill 29 Reshapes Consumer Rights In Québec

Canada Media & IT

OH

Osler, Hoskin & Harcourt LLP

Trust Me, I'm An Influencer: An Overview Of Influencer Marketing In Canada

Canada Media & IT

BL

Borden Ladner Gervais LLP

Mid-year Legal Update: Ontario's Gaming Sector – 2025 Regulatory Developments

Canada Media & IT

GW

Gowling WLG

#ad Or #lawsuit? Investigating The Rise Of Class Action Litigation Targeting Influencer Marketing

Canada Media & IT

GW

Gowling WLG

NASA Rover Discovers More Compelling Indicators Of Ancient Life On Mars

Canada Technology

GL

Goodmans LLP

Reality Check: Alberta Court Weighs Costs Award Against Counsel For AI-Generated Case Law Hallucinations

Canada Technology

BC

Blake, Cassels & Graydon LLP

A Broken Vase Can't Always Be Fixed: When Employees Lie In The Workplace

Canada Employment

PH

Piccolo Heath

Medical Devices Updates: New Health Canada Guidance For Determining Medical Device Application Type And Medical Devices Directorate Performance Reports Released

Canada Healthcare

SB

Smart & Biggar

CRA Overhauls The Voluntary Disclosures Program (VDP) – Changes Take Effect On Oct. 1, 2025: Correct Your Unintentional Filing Errors, Omissions

RS

Rotfleisch & Samulovitch P.C.

Canada's Greenwashing Crackdown: New Guidelines & Private Right Of Action

The Competition Bureau (the Bureau) recently issued its final guidelines on environmental benefits claims (Guidelines), hot on the heels of its Annual Plan for 2025-2026...

Canada Anti-trust

BL

Borden Ladner Gervais LLP

The Trademark Four(Mula): Enforcement And Risk Mitigation

Trademarks are important assets for any business. When it comes to trademark enforcement, options abound, which can sometimes be disorienting for the uninitiated.

OH

Osler, Hoskin & Harcourt LLP

No Harm? Still A Foul: BC Court Of Appeal Ups Privacy Stakes

In Insurance Corporation of British Columbia v. Ari, 2025 BCCA 131, the British Columbia Court of Appeal set an important precedent regarding damages for privacy breaches under the Privacy Act.

Canada Media & IT

MT

Miller Titerle + Company

Régime d'accès privé de la Loi sur la concurrence : Élargissement du champ d'application et nouvelle indemnisation pécuniaire

Des modifications à la Loi sur la concurrence (la « Loi ») qui élargissent le régime d'accès privé (le « régime ») de cette dernière sont entrées en vigueur le 20 juin 2025 (les « modifications »).

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Québec's New Language Law Changes: Is Your Business Compliant?

BL

Borden Ladner Gervais LLP

Canada Expands Private Litigation Regime Under Competition Act: Expanded Scope And New Monetary Compensation

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Coming June 20, 2025 – Private Applications For Deceptive Marketing Practices

Canada Anti-trust

AK

Aitken Klee

Recent Charter Of The French Language Decision Affecting Trademarks In Signage And Advertising

F

Fasken

Dates liées à la législation visant à œuvrer pour les travailleurs et nouvelles exigences pour les employeurs en Ontario

Canada Employment

BC

Blake, Cassels & Graydon LLP

Top Six Considerations For Branded Residences In Ontario: Part 2

Canada Real Estate

MT

Miller Thomson LLP

La Charte de la langue française : de nouvelles obligations dès juin 2025

Canada Strategy

BB

BCF Business Law

The Charter Of The French Language: New Obligations As Of June 2025

Canada Strategy

BB

BCF Business Law

'Use' It Or Lose It: Demystifying Trademark Use And Its Impact On Your Rights

OH

Osler, Hoskin & Harcourt LLP

From Cineplex To Wonderland: The Drip Pricing Rollercoaster

Canada Media & IT

ML

McMillan LLP

La Charte de la langue française : de nouvelles obligations dès juin 2025

À compter du 1er juin 2025, les entreprises québécoises comptant entre 25 et 49 employés seront assujetties à de nouvelles exigences prévues...

Canada Strategy

BB

BCF Business Law

The Charter Of The French Language: New Obligations As Of June 2025

As of June 1, 2025, enterprises in Québec that employ between 25 and 49 employees will be subject to new requirements under the Charter of the French language (the "Charter"), as reformed by Bill 96.

Canada Strategy

BB

BCF Business Law

'Use' It Or Lose It: Demystifying Trademark Use And Its Impact On Your Rights

All businesses employ some form of branding and marketing strategy and will inevitably encounter trademark law. There are few words in Canadian trademark law...

OH

Osler, Hoskin & Harcourt LLP

From Cineplex To Wonderland: The Drip Pricing Rollercoaster

On May 2, 2025, the Commissioner of Competition filed a new drip pricing application before the Competition Tribunal, challenging certain conduct of Canada's Wonderland Company...

Canada Media & IT

ML

McMillan LLP

Quebec's French Language Requirements For Commerce And Business: Reform Of The Charter Of The French Language

SB

Smart & Biggar

Faites-vous du commerce électronique au Canada? Voici ce que vous devez savoir

De nos jours, les activités de commerce électronique sont assujetties à un large éventail de lois fédérales et provinciales en pleine évolution.

FF

Fasken (French)

Discount Deception: Demystifying Ordinary Selling Price Claims Under The Canadian Competition Act

In the current economic environment, many businesses may feel pressured to get creative with their marketing and pricing strategies to remain competitive.

Canada Anti-trust

BL

Borden Ladner Gervais LLP

Faster, Bolder, Better: Navigating The Fine Line Between Superiority Claims And Puffery In Canadian Sports Advertising

In the competitive world of sports marketing, advertisers often use superiority claims to stand out and capture consumer attention. These claims highlight the perceived advantages...

Canada Media & IT

GW

Gowling WLG

The YouTube-ification Of Canadian Copyright Law (Video)

Although it is battling for eyeballs with newer services like TikTok, YouTube is still a dominant player in the online video space.

PL

Procido LLP

Government Of Alberta Proposes Significant Changes To Provincial Election Laws

Canada Government

BJ

Bennett Jones LLP

Mandatory Front-of-package Labelling Compliance By 2026 — Are You Prepared?

Canada Healthcare

BL

Borden Ladner Gervais LLP

Six Points À Retenir Concernant Les Résidences De Marque En Ontario : Première Partie

Canada Real Estate

MT

Miller Thomson LLP

La CSC annule les plafonds liés aux dépenses de publicité politique faite par des tiers en période préélectorale en Ontario

Canada Media & IT

BC

Blake, Cassels & Graydon LLP

SCC Strikes Down Ontario's Pre-Election Third-Party Political Advertising Spending Limits

Canada Government

BC

Blake, Cassels & Graydon LLP

2025 Election Compliance: Essential Rules For Broadcasters, Advertisers, Telephone Calls And Emails

Canada Media & IT

F

Fasken

Notice To Developers – BCFSA Pilot Program Extends Early Marketing Period For Large Developments

ML

McMillan LLP

Pressions économiques et occasions politiques : Règles d'engagement de dépenses pour l'élection fédérale canadienne de 2025

Canada International

BC

Blake, Cassels & Graydon LLP

Federal Court Emphasizes That Advertising Alone Is Not Sufficient To Show Use Of A Trademark For Goods

OW

Oyen Wiggs Green & Mutala LLP

Proudly Canadian: Navigating Regulatory Compliance For "Made In Canada" And "Product Of Canada" Claims

Canada Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Federal Election 2025 Contribution And Advertising Rules

Canada Media & IT

BJ

Bennett Jones LLP

Proudly Canadian: Navigating Regulatory Compliance For "Made In Canada" And "Product Of Canada" Claims

Canada Media & IT

MT

Miller Thomson LLP

Gaming The System? Manitoba Cracks Down While Alberta Follows Ontario's Lead

Canada Media & IT

GW

Gowling WLG

Canadian Market Entry: Key Considerations

Canada Commercial

MT

McCarthy Tétrault LLP

Supreme Court Of Canada Strikes Down Ontario's Third-Party Ad Spending Limits

Canada Media & IT

MT

McCarthy Tétrault LLP

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Latest Videos

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Is Your Song Ready For A TV Or Film Placement? — Pitfalls To Avoid (Video)

EC

Edwards Creative Law

The YouTube-ification Of Canadian Copyright Law (Video)

PL

Procido LLP

Let The iGames Begin: What You Need To Know About Ontario's New iGaming Market (Video)

BL

Borden Ladner Gervais LLP

Influencers In Toronto: Spotlight On Dan Cole (Video)

GW

Gowling WLG

View 2017: Innovating For The Business With Katie Jamieson Of Herschel Supply Co. (Video Content)

BC

Blake, Cassels & Graydon LLP

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