ARTICLE
3 February 2015

An Important Primer On The Advertising And Marketing Laws In Canada

BL
Borden Ladner Gervais LLP

Contributor

BLG is a leading, national, full-service Canadian law firm focusing on business law, commercial litigation, and intellectual property solutions for our clients. BLG is one of the country’s largest law firms with more than 750 lawyers, intellectual property agents and other professionals in five cities across Canada.
​When an idea sparks a great marketing initiative, one may easily get carried away with the creative and forget the legal aspects.
Canada Media, Telecoms, IT, Entertainment

When an idea sparks a great marketing initiative, one may easily get carried away with the creative and forget the legal aspects.  Depending on the nature of the marketing activity adopted, many areas of law may apply.  These include anti-spam (CASL), consumer protection, criminal, intellectual property, language and privacy laws.  BLG's Targeting the Canadian Consumer: An Important Primer on the Advertising and Marketing Laws in Canada publication provides general information about some Canadian legal issues to consider when you are looking to promote your organization in Canada.

About BLG

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More