When an idea sparks a great marketing initiative, one may easily get carried away with the creative and forget the legal aspects. Depending on the nature of the marketing activity adopted, many areas of law may apply. These include anti-spam (CASL), consumer protection, criminal, intellectual property, language and privacy laws. BLG's Targeting the Canadian Consumer: An Important Primer on the Advertising and Marketing Laws in Canada publication provides general information about some Canadian legal issues to consider when you are looking to promote your organization in Canada.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
