Your company has invested in developing its goodwill and protecting its brands, and now seeks to bring in partners. Or perhaps your company seeks to grow by on-boarding third-party brands. Trademarks form a key asset in many business transactions, but overlooking important details and traps for the unwary can lead to unintended consequences. In this one-hour webinar, we cover the fundamentals of protecting trademark rights in the context of an array of transactions, including:
- Assignments
- Licenses
- Due diligence for mergers and acquisitions
- Co-branding agreements
- Bankruptcy
Learn the essentials for successful brand protection in the context of business deals.
Speakers
- Josh Jarvis, Partner, Deputy Chair, Intellectual Property Department, Foley Hoag LLP
- Jenevieve Maerker, Counsel, Co-Chair, Trademark, Copyright & Unfair Competition Practice, LLP
- Nicole Kinsley, Counsel, Foley Hoag LLP