Article
Balancing Equity And Exclusivity: Supreme Court Reinforces Trade Dress Protection
The Supreme Court of India has delivered a landmark judgment reinforcing trade dress protection in the automotive battery industry, clarifying that exclusive rights extend to the overall commercial impression created by distinctive packaging elements rather than individual colors in isolation. This case examines how courts balance consumer protection against deceptive similarity with the preservation of fair competition, while addressing the critical question of when a combination of visual elements acquire
Lakshmikumaran & Sridharan