Intellectual property is critical to the gaming industry. From
independently produced mobile applications to big AAA titles, the
market is flooded with more and more options for gamers every day.
In such a crowded marketplace, what can you do to make your
products distinctive enough to cut through the noise? More
importantly, how will you protect your distinctive corner of the
market? In answering these questions, it is imperative you know
what your IP rights are, how these rights can help you reach your
audience, and how they
will protect your company.
In a continuing series of papers exploring the fundamentals of intellectual property law and its significance to game developers, we discuss one of the most used types of intellectual property rights for making your "mark": trademarks.
Read "Trademarks – What Game Developers Should Know."
Originally published by International Game Developers Association
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
