ARTICLE
28 July 2025

Congratulations, Promotion Sponsors – You've Won Less Prize Paperwork!

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BakerHostetler

Contributor

Recognized as one of the top firms for client service, BakerHostetler is a leading national law firm that helps clients around the world address their most complex and critical business and regulatory issues. With five core national practice groups — Business, Labor and Employment, Intellectual Property, Litigation, and Tax — the firm has more than 970 lawyers located in 14 offices coast to coast. BakerHostetler is widely regarded as having one of the country’s top 10 tax practices, a nationally recognized litigation practice, an award-winning data privacy practice and an industry-leading business practice. The firm is also recognized internationally for its groundbreaking work recovering more than $13 billion in the Madoff Recovery Initiative, representing the SIPA Trustee for the liquidation of Bernard L. Madoff Investment Securities LLC. Visit bakerlaw.com
Great news for brands operating consumer promotions, sweepstakes, and contests! Effective for the 2026 tax year, the One Big Beautiful Bill Act (P.L. No. 119-21) raises the threshold for issuance of a Form 1099-MISC from $600 to $2,000.
United States Tax

New Tax Bill Raises Threshold for 1099-MISC from $600 to $2,000

Great news for brands operating consumer promotions, sweepstakes, and contests! Effective for the 2026 tax year, the One Big Beautiful Bill Act (P.L. No. 119-21) raises the threshold for issuance of a Form 1099-MISC from $600 to $2,000. For the 2027 tax year and thereafter, the threshold will be adjusted for inflation.

What is Form 1099-MISC? Form 1099-MISC is used to report non-wage income such as prizes and awards. Businesses are required to issue them to individuals who receive non-wage payments above the threshold in a calendar year.

What's the change? Previously, when the value of a prize equaled or exceeded $600, promotion winners needed to fill out a Form W-9, and sponsors needed to issue a Form 1099-MISC. Now, the actual value for any payments made or prizes awarded after Dec. 31, 2025 can be up to $1,999 before a winner is required to complete a W-9 or a sponsor is required to issue a 1099-MISC.

What hasn't changed? The actual value awarded in a prize will still be treated as income, and the prize winner will be responsible for the payment of any income taxes imposed thereon.

The Bottom Line. The 2026 threshold increase will significantly reduce friction for the prize winner's experience, as winners of prizes valued under $2,000 will no longer need to provide a Social Security or Tax Identification Number to receive the prize. This change will also reduce beginning-of-the-year paperwork for the business, as fewer prize winners will need to receive a Form 1099-MISC.

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