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23 January 2026

2026 Web3 Law Primer: Securities, IP, Privacy, And Data Protection (Video)

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Gamma Law

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Gamma Law is a specialty law firm providing premium support to select clients in cutting-edge media/tech industry sectors. We have deep expertise in video games and esports, VR/AR/XR, digital media and entertainment, cryptocurrencies and blockchain. Our clients range from founders of emerging businesses to multinational enterprises.
Web3, an evolving stack of blockchain networks, decentralized protocols, digital assets, and smart contracts, promises a more user-centric internet built on verifiable ownership and peer-to-peer exchange.
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Web3, an evolving stack of blockchain networks, decentralized protocols, digital assets, and smart contracts, promises a more user-centric internet built on verifiable ownership and peer-to-peer exchange. But that promise comes with friction. Decentralized technology may ignore borders; the law does not.

For organizations evaluating Web3 business models in 2026, whether launching an NFT collection, building a blockchain game, operating a decentralized social platform, or participating in a DAO, regulation is active, jurisdiction-specific, and increasingly enforced.

Business executives may assume decentralization itself offers legal insulation. It doesn't. Consumer protection, financial transparency, criminal enforcement, tax compliance, cybersecurity obligations, and intellectual property rights all apply, often in unfamiliar ways. Projects that fail to account for this reality early risk regulatory action, uninsurable losses, and structural flaws that are difficult or impossible to unwind later.

The good news: regulatory clarity is improving. Global authorities have largely moved past "wait and see." In 2026, enforcement is more targeted, interpretations are more consistent, and courts are beginning to address questions about DAO liability, smart contract enforceability, and digital asset classification once thought unanswerable. That shift allows Web3 businesses to design deliberately, rather than defensively.

But doing so requires consideration of how regulators actually think, not how technologists hope they will.

Securities, Tokenomics, and Financial Crime: Where Most Projects Misjudge Risk

Web3 still struggles to fit digital innovation into legal frameworks built for an analog economy. Whether you are a protocol developer, a virtual asset service provider (VASP), or an institutional participant, securities law, commodities regulation, and anti-money-laundering (AML) compliance form the foundation of any viable Web3 business.

  • Securities vs. Commodities: The Classification That Shapes Everything: In the United States, few determinations matter more than how regulators classify your token. If it is deemed a commodity, oversight generally falls to the CFTC, with a comparatively lighter regulatory touch. If it is an "investment contract," the SEC controls the field—bringing registration requirements, disclosure obligations, and enforcement risk.
  • The line is drawn using the Howey Test, which asks whether purchasers invest money in a common enterprise with an expectation of profit derived from the efforts of others. Under prior SEC leadership, this test was applied aggressively, with the position that most tokens qualified as securities. Enforcement posture has softened, but the underlying analysis has not disappeared.
  • In practice, we see founders underestimate how token allocation, governance design, marketing language, and roadmap commitments influence whether regulators perceive ongoing managerial effort. Bitcoin and Ethereum landed on the commodities side largely because no identifiable group controls value creation. Most projects do not share that fact pattern—and cannot retrofit decentralization after launch.
  • AML, KYC, and the VASP Awakening: If your organization meets the Financial Action Task Force definition of a VASP—a person or business facilitating virtual asset trading, custody, wallet custodianship, payment processing, or exchanges—you are expected to comply with the same AML and know-your-customer (KYC) obligations as traditional financial institutions.
  • That includes customer due diligence, transaction monitoring, suspicious activity reporting, and compliance with the travel rule, which requires collecting and transmitting sender and recipient information for qualifying transfers, even absent suspected wrongdoing.
  • DeFi: Decentralization Does Not Eliminate Accountability: DeFi protocols present one of the sharpest regulatory tensions. When governance is diffuse, and execution is automated, who is the "responsible party"?
  • Increasingly, regulators answer that question pragmatically. Developers, founders, front-end operators, and governance token holders with meaningful control are all potential targets. In our experience, teams often underestimate how design choices such as admin keys, upgrade authority, and interface control shape enforcement exposure.
  • Rules written for centralized intermediaries do not map cleanly onto automated market makers or lending pools. That gray area is precisely where legal judgment matters most.

Intellectual Property: The Quiet Risk That Determines Long-Term Value

Intellectual property underpins nearly every meaningful Web3 interaction. Tokens represent assets. Brands anchor communities. Code defines functionality. Yet Web2 assumptions about IP ownership break down quickly in decentralized environments.

  • NFTs Do Not Transfer IP—Unless the Creator Says So: One of the most persistent misconceptions we encounter is the belief that purchasing an NFT conveys ownership of the underlying artwork or content. It does not.
  • An NFT is a tokenized record—functionally a digital receipt. Copyright transfers only through an express, written assignment. Without it, buyers receive only the rights granted in the project's license, which can vary dramatically between collections that look nearly identical.
  • This is why IP drafting is not boilerplate in Web3—it is value-defining.
  • Licensing Models Signal Strategy: Creators have adopted a spectrum of licensing approaches, each with legal and commercial trade-offs:
    • Personal-use licenses that limit holders to non-commercial display
    • Capped commercial rights that encourage community growth while preserving control
    • Broad or CC0 licenses that sacrifice exclusivity for ecosystem expansion
  • Smart-contract-referenced licenses that aim to make rights portable and transparent, though enforceability remains unsettled.
  • Teams often choose licenses based on community sentiment without fully considering downstream consequences like brand dilution, enforcement challenges, or conflicts with future partners.
  • Trademarks, Code, and Governance Ownership: As DAOs and metaverse projects mature, trademarks become critical assets—and frequent targets. Web3 complicates enforcement, as pseudonymous actors, global platforms, and copycat NFT collections can proliferate rapidly.
  • Forward-looking projects register marks for both virtual and real-world goods and services and implement monitoring strategies that extend on-chain. Just as important, DAOs must decide who owns the brand, who licenses it, and how governance changes affect stewardship.
  • The same tension applies to source code. Open-source licenses build trust and adoption but limit exclusivity. Proprietary code preserves control but invites skepticism. Neither choice is wrong—but each carries legal and commercial consequences that should be intentional, not reactive.

Cybersecurity, Privacy, and Smart Contracts: Where "Code Is Law" Falls Apart

Few tensions in Web3 are as unresolved as the clash between blockchain immutability and privacy law. Regulations like GDPR and the CCPA grant individuals rights to correct or delete personal data—rights that seem incompatible with permanent ledgers.

Regulators increasingly view wallet addresses, transaction histories, and metadata as personal data, particularly when linked to real identities through exchanges, analytics tools, or IP tracking. Pseudonymity is not anonymity in the eyes of the law.

  • Designing for Privacy—Before You Launch: Effective Web3 compliance starts with data minimization. Storing only what is necessary on-chain, using off-chain encryption, hash commitments, and zero-knowledge proofs, can preserve functionality while reducing regulatory exposure.
  • We often advise teams to implement application-layer solutions by severing links between addresses and identifiers or rendering legacy data inaccessible rather than relying on protocol-level immutability as a defense.
  • Before launch, organizations should conduct data protection impact assessments that map data flows, define controller and processor roles, and address cross-border transfer issues inherent in globally distributed nodes.
  • Smart Contracts Still Carry Human Liability: When smart contracts fail, courts do not sue the code. They look for people.
  • Recent decisions make clear that deploying exploitable code without reasonable safeguards can constitute negligence. Industry-standard audits, testing, bug bounty programs, and documented security processes provide evidence.
  • Emergency pause mechanisms and upgrade paths may offend decentralization purists, but they often prove legally prudent. Governance is not just a technical feature; it is a risk-management tool.
  • Custody choices matter as well. Third-party custodians face traditional fiduciary standards. Self-custody raises the bar even higher. Multi-signature controls, hardware security, succession planning, and insurance must work together. Policies increasingly exclude losses tied to inadequate controls, representing another area where assumptions routinely fail.

Closing Perspective: Architecture Matters More Than Ever

Web3 in 2026 rewards teams that treat legal architecture as foundational infrastructure, not an afterthought. Securities classification, AML obligations, IP ownership, data privacy, and cybersecurity are deeply interconnected and jurisdiction-specific. Decisions made early ripple outward.

The projects that endure are not the most decentralized in theory, but the most deliberate in design. They recognize that innovation thrives when legal uncertainty is addressed head-on, with informed judgment and adaptable structures.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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