ARTICLE
19 September 2024

The Future Of AdTech: Privacy-Savvy Strategies For Businesses (Podcast)

GT
Greenberg Traurig, LLP

Contributor

Greenberg Traurig, LLP has more than 2,850 attorneys across 49 locations in the United States, Europe, the Middle East, Latin America, and Asia. The firm’s broad geographic and practice range enables the delivery of innovative and strategic legal services across borders and industries. Recognized as a 2024 BTI “Leading Edge Law Firm” for anticipating and meeting client needs, Greenberg Traurig is consistently ranked among the top firms on the Am Law Global 100 and NLJ 500. Greenberg Traurig is also known for its philanthropic giving, culture, innovation, and pro bono work. Web: www.gtlaw.com.
GT Data Privacy & Cybersecurity Practice Shareholder Darren Abernethy was a guest on the She Said Privacy/He Said Security Podcast presented by Red Clover Advisors.
United States Privacy

GT Data Privacy & Cybersecurity Practice Shareholder Darren Abernethy was a guest on the She Said Privacy/He Said Security Podcast presented by Red Clover Advisors. In this episode, titled "The Future of Ad Tech: Privacy-Savvy Strategies for Businesses," Darren discusses alternatives to third-party cookies and provides practical AdTech privacy considerations for in-house counsel and privacy teams.

Darren explains that businesses can prioritize privacy when implementing new AdTech strategies by proactively managing vendors and keeping privacy programs up to date. He also emphasizes the importance of modernizing vendor assessments, updating contracts regularly, and maintaining proper documentation in case of regulatory scrutiny to build trust and mitigate risks.

Click here to listen to the podcast episode.

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