United States:
What The Heck Is GPC (Global Privacy Control), And Why Does The California Attorney General Care? (Video)
16 September 2022
Sheppard Mullin Richter & Hampton
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09.15.2022
The California Attorney General has been issuing dozens, if not
hundreds, of letters asserting violations of the CCPA's Do Not
Sell requirement based on the failure to recognize signals from a
new third-party plugin called GPC. There is only a 30 day window to
cure if you receive a letter before an enforcement action is
initiated. We will answer your questions about what GPC is, how to
satisfy this demand (and do it within 30 days), and the
consequences for not doing so.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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