In this issue:
Lanham Act False Advertising Cases
- Lanham Act Liability for
Native Advertising
Casper Sleep, Inc. v. Mitcham, No. 16 Civ. 3224 (JSR), 2016 WL 4574388 (S.D.N.Y. Sept. 1, 2016); and Vitamins Online, Inc. v. HeartWise, Inc., d/b/a NatureWise, No. 2:13-CV-982-DAK, 2016 WL 5106990 (D. Utah Sept. 19, 2016) - Court Dismisses Lanham Act
Challenge to "Safety" Claim as Puffery
XYZ Two Way Radio Serv., Inc. v. Uber Techs., Inc., --- F. Supp. 3d ---, No. 15-cv-3015 (FB) (CLP), 2016 WL 5854224 (E.D.N.Y. Oct. 6, 2016) - Failure to Keep Advertising
Claims Current Creates Literal Falsity
SharkNinja Operating LLC v. Dyson Inc., --- F. Supp. 3d ---, No. 14-cv-13720-ADB, 2016 WL 4148199 (D. Mass. Aug. 3, 2016) - Ninth Circuit:
Extraterritorial Application of the Lanham Act Is Merits Question,
Does Not Implicate Subject Matter Jurisdiction of Federal
Courts
Trader Joe's Co. v. Hallatt, --- F.3d ---, No. 14-35035, 2016 WL 4488009 (9th Cir. Aug. 26, 2016)
Consumer Fraud Class Action Developments
- Second Circuit Holds
Plaintiff With No Future Harm From Defendant's Advertising
Lacks Standing to Seek Injunctive Relief
Nicosia v. Amazon.com, Inc., 834 F.3d 220 (2d Cir. 2016) - Third Circuit Affirms Denial
of Class Certification Based on Price Inflation Theory of
Harm
Harnish v. Widener Univ. Sch. of Law, 833 F.3d 298 (3d Cir. 2016) - Class Certification Denied
Where Damages Model Failed to Isolate Value of 'Amorphous'
Claim
Hughes v. Ester C. Co., No. 12-CV-0041 (PKC), 2016 WL 6092487 (E.D.N.Y. Sept. 30, 2016) - Slack-Fill in Accurately
Labeled Package Was Not Misleading
Bush v. Mondelez Int'l., Inc., No. 16-cv-02460-RS, 2016 WL 5886886 (N.D. Cal. Oct. 7, 2016) - Fifth Circuit: Highly
Individualized Damages Issues Preclude Class
Certification
Ibe v. Jones, --- F.3d ---, No. 15-10242, 2016 WL 4729446 (5th Cir. Sept. 9, 2016) - State Law Claims Challenging
'Organic' Labels Are Preempted by Federal
Law
Marentette v. Abbott Labs., Inc., --- F. Supp. 3d ---, No. 15-CV-2837 (PKC) (RLM), 2016 WL 4444787 (E.D.N.Y. Aug. 23, 2016) - Fraudulent Omission Claims
Unsuccessful Where Plaintiff Failed to Adequately Plead
Defendant's Knowledge of Alleged Defect
Coleman-Anacleto v. Samsung Elecs. Am., Inc., No. 16-CV-02941-LHK, 2016 WL 4729302 (N.D. Cal. Sept. 12, 2016); and Andren v. Alere, Inc., --- F. Supp. 3d ---, No. 16-CV-1255-GPC (NLS), 2016 WL 4761806 (S.D. Cal. Sept. 13, 2016) - Claims Permitted by
Regulations Were Preempted
Savalli v. Gerber Prods. Co., No. 15-61554-CIV-ZLOCH, 2016 WL 5390223 (S.D. Fla. Sept. 20, 2016) - Third Circuit Announces
Numerosity Standard
In re Modafinil Antitrust Litig., --- F.3d ---, No. 15-3475, 2016 WL 4757793 (3d Cir. Sept. 13, 2016) - "Natural" Food
Claims Stayed on Primary Jurisdiction Grounds
In re Kind LLC "Healthy & All Natural" Litig., No. 15-MD-2645 (WHP), 2016 WL 4991471 (S.D.N.Y. Sept. 15, 2016)
National Advertising Division (NAD) and National Advertising Review Board (NARB) Updates
- The Colgate Palmolive Company (Tom's of Maine "Naturally Dry" Antiperspirant), NAD Case Report No. 6001 (Sept. 15, 2016)
- Rust-Oleum Corporation (Painter's Touch Ultra Cover 2X Spray Paint), NAD Case No. 5934, NARB Case No. 213 (July 14, 2016)
- Vestagen Tech. Textiles, Inc. (Vestex Fabric), NAD Case No. 5972 (July 14, 2016)
- Comcast Commc'ns, Inc. (Xfinity Internet, Television & Telephone Services), NAD Case Report No. 5974 (July 19, 2016)
- Nootrobox, Inc. (Advertising for Nootropics), NAD Case Report No. 5995 (Aug. 30, 2016)
- Zeltiq Aesthetics, Inc. (CoolSculpting® Cryolipolysis® Body Contouring System), NAD Case Report No. 6005 (Sept. 23, 2016)
- Second Circuit Affirms
Summary Judgment Against an "Affiliate Marketing" Network
That Participated in Native Advertising Violations Committed by Its
Customer
FTC v. LeadClick Media, LLC, --- F.3d ---, No. 15-1009-cv, 2016 WL 5338081 (2d Cir. Sept. 23, 2016) - New FDA Guidance Articulates Alternative Criteria for "Healthy" Claims Based on Fat Content or Beneficial Nutrients
- "Short Term" and "Long Term" FDA Guidance Issued on Salt Content
Consumer Privacy and Data Security
- Eighth Circuit Affirms
Dismissal of Putative Class Action Litigation Against Charter
Communications Alleging Unlawful Retention of Personally
Identifiable Information
Braitberg v. Charter Commc'ns, Inc., No. 14-737, 2016 WL 4698283 (8th Cir. Sept. 8, 2016) - Third Circuit Affirms
Dismissal of Putative Class Action Following Data Breach and Misuse
of Customer and Employee PII
Longenecker-Wells v. Benecard Services, Inc., No. 15-3538, 2016 WL 4474701 (3d Cir. Aug. 25, 2016) - Georgia District Court
Approves $13 Million Settlement of Claims Arising From Home Depot
Data Breach
In re Home Depot, Inc., Customer Data Sec. Breach Litig., Case No.: 1:14-md-2583-TWT (N.D. Ga. Aug. 23, 2016) - Eighth Circuit Affirms
Dismissal of Putative Class Action Litigation Against GameStop
Alleging Unlawful Sharing of Customer Data With Facebook
Carlsen v. GameStop, Inc., 833 F.3d 903 (8th Cir. 2016) - Illinois Federal Court
Dismisses Putative Class Action Against Barnes & Noble
Following 2012 Data Breach
In re Barnes & Noble Pin Pad Litig., No. 12-cv-08617, 2016 WL 5720370 (N.D. Ill. Oct. 3, 2016) - DC Federal Court Dismisses
Putative Class Action Against CareFirst BlueCross BlueShield
Following 2014 Data Breach
Attias v. CareFirst, Inc., No. 15-cv-00882 (CRC), 2016 WL 4250232 (D.D.C. Aug. 10, 2016) - Heightened Risk of Future
Identify Theft Insufficient to Establish Concrete Injury Under
Spokeo
Kamal v. J. Crew Grp., Inc., No. 2:15-cv-0190, 2016 WL 6133827 (D.N.J. Oct. 20, 2016) - California District Court
Approves $9 Million Settlement of Allegations That Mobile
Manufacturers Illegally Collected User Data
In re Carrier IQ, Inc. v. Consumer Privacy Litig., No. 12-MD-02330-EMC, 2016 WL 4474366 (N.D. Cal. Aug. 25, 2016)
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