In the final video segment of Loeb & Loeb's second Media MindShare Leadership Series, Sheryl Yamuder discusses issues surrounding the use of behavioral advertising, including challenges to self-regulation, the outlook for legislation, and key steps in the self-regulatory process that have been put into place at her organization.
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ARTICLE
3 June 2012
Media MindShare Thought Leadership Series II — Behavioral Advertising
In the final video segment of Loeb & Loeb's second Media MindShare Leadership Series, Sheryl Yamuder discusses issues surrounding the use of behavioral advertising, including challenges to self-regulation, the outlook for legislation, and key steps in the self-regulatory process that have been put into place at her organization.