ARTICLE
3 June 2012

Media MindShare Thought Leadership Series II — Behavioral Advertising

LL
Loeb & Loeb LLP

Contributor

Loeb & Loeb is a premier law firm focused on helping organizations and individuals innovate, grow and evolve in a changing world. Our market-leading practice and industry teams deliver practical insight and strategic solutions in complex deals, high profile disputes, cutting-edge regulatory issues and other matters critical to our clients’ success. The firm has approximately 450 lawyers across eight offices in the United States and Asia. This material may be considered attorney advertising.

In the final video segment of Loeb & Loeb's second Media MindShare Leadership Series, Sheryl Yamuder discusses issues surrounding the use of behavioral advertising, including challenges to self-regulation, the outlook for legislation, and key steps in the self-regulatory process that have been put into place at her organization.
United States Media, Telecoms, IT, Entertainment

In the final video segment of Loeb & Loeb's second Media MindShare Leadership Series, Sheryl Yamuder discusses issues surrounding the use of behavioral advertising, including challenges to self-regulation, the outlook for legislation, and key steps in the self-regulatory process that have been put into place at her organization.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.




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