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Jeffrey A Greenbaum (Frankfurt Kurnit Klein Selz)’s articles from Global Advertising Lawyers Alliance (GALA) are most popular:
with readers working within the Chemicals industries
Earlier this week, California Governor Gavin Newsom signed new
legislation intended to reduce the volume of commercials on video
streaming services. The new law – SB 576 –
prohibits streamers from airing commercials that are "louder
than the video content the advertisements accompany."
In announcing the move, the Governor said, "We heard
Californian's loud and clear, and what's clear is that they
don't want commercials at a volume any louder than the level at
which they were previously enjoying a program. By signing SB 576,
California is dialing down this inconvenience across streaming
platforms, which had previously not been subject to commercial
volume regulations passed by Congress in 2010."
The law doesn't create a private right of action –
leaving enforcement to the State.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
