ARTICLE
24 January 2023

"Raise Your Arches" - Genius.

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Marks & Clerk

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Marks & Clerk is one of the UK’s foremost firms of Patent and Trade Mark Attorneys. Our attorneys and solicitors are wired directly into the UK’s leading business and innovation economies. Alongside this we have offices in 9 international locations covering the EU, Canada and Asia, meaning we offer clients the best possible service locally, nationally and internationally.
Another question trade mark attorneys get asked (a lot) - can I register my company slogan? For all the hundreds of difficult to register ones, good to see McDonald's come up with an example...
United Kingdom Intellectual Property

Another question trade mark attorneys get asked (a lot) - can I register my company slogan? For all the hundreds of difficult to register ones, good to see McDonald's come up with an example of a really clever (and registrable) slogan.

According to System1's Test Your Ad platform, which tests ads with 150 consumers, 98% recognised the 60-second spot was a McDonald's ad before the end. The average score within the category is 91%, indicating the ad's "exceptional" strength in brand recognition. Recognition spiked within the first 10 seconds of the ad, at the moment the Post-it note first appears. Remaining high for the remaining 50 seconds, it was boosted a second time when the Post-it note reappears towards the end.

www.marketingweek.com/...

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