UK:
"Raise Your Arches" - Genius.
24 January 2023
Marks & Clerk
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Another question trade mark attorneys get asked (a lot) - can I
register my company slogan? For all the hundreds of difficult to
register ones, good to see McDonald's come up with an example
of a really clever (and registrable) slogan.
According to System1's Test Your Ad platform, which tests
ads with 150 consumers, 98% recognised the 60-second spot was a
McDonald's ad before the end. The average score within the
category is 91%, indicating the ad's "exceptional"
strength in brand recognition. Recognition spiked within the first
10 seconds of the ad, at the moment the Post-it note first appears.
Remaining high for the remaining 50 seconds, it was boosted a
second time when the Post-it note reappears towards the end.
www.marketingweek.com/...
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