For businesses which operate - or plan to operate - on an international basis, it remains essential to consider branding strategy globally. However, that requires intellectual property know-how on an international level.

Understanding the differences between IP law in multiple jurisdictions is extremely challenging for any business. In this latest Insight, published in The Legal 500: Intellectual Property Country Comparative Guide, our Intellectual Property experts set out what businesses operating globally need to be aware of, and the current issues affecting IP.

Read the guide in full for insight into licensing, enforcement, establishing infringement or liability, and challenges to intellectual property, and for a pragmatic overview to IP laws and regulations in:

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.