New York – May 4, 2022 – Cooley advised Movable Ink, a leading content personalization provider, on its $55 million Series D financing round, which boosted the company to a $1.3 billion pre-money valuation. Lawyers Adam Dinow, Robert Warshaw and Margaret Suh led the Cooley team advising Movable Ink.
The financing round was led by Silver Lake Waterman, with participation from Contour Venture Partners, Intel Capital and others. The new capital will further Movable Ink's plans to invest in artificial intelligence-driven products and expand its workforce.
"It's no longer optional for brands to connect with consumers in more personalized ways. Consumers have greater expectations than at any other time in history and personalization and one-to-one marketing have become the strategic imperatives," Vivek Sharma, CEO and co-founder of Movable Ink, said in an article published by TechCrunch.
Cooley also recently advised Movable Ink on its definitive agreement to acquire AI-powered content engine Coherent Path.
Founded in 2010 by Sharma and Michael Nutt, Movable Ink activates any data into personalized content for any customer interaction. The world's most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance. Headquartered in New York City, Movable Ink has more than 550 employees throughout North America, Central America, Europe, Australia and Japan.