Sheppard Mullin's inaugural Ad Law Symposium which addresses many of the top legal issues facing global advertising agencies and in house advertisers. Each session is 20 minutes long.
12:05 p.m. - 12:25 p.m. PST / 2:05 p.m. - 2:25 p.m. CST / 3:05 p.m. - 3:25 p.m. EST
Shaun Clark, Partner, Sheppard Mullin
The growth of immersive technology provides brands with an opportunity to engage consumers with innovative and experiential advertising and promotions. Learn about the industries that are successfully embracing VR and AR and the legal challenges that they are facing.
Hot Topics in Privacy Law for Advertisers
12:25 p.m. - 12:45 p.m. PST / 2:25 p.m. - 2:45 p.m. CST / 3:25 p.m. - 3:45 p.m. EST
Liisa Thomas, Partner, Sheppard Mullin
The privacy and data security landscape is rapidly evolving. More lawsuits are being brought, more regulatory scrutiny is being given, and privacy laws that impact advertisers are rapidly growing. During this session we will look at some of the hot-button issues that impact advertisers, including issues relating to behavioral advertising, mobile marketing, and more.
Antitrust's Existential Crisis and the Effect on the Ad Tech Industry
12:45 p.m. - 1:05 p.m. PST / 2:45 p.m. - 3:05 p.m. CST / 3:45 p.m. - 4:05 p.m. EST
Thomas Dillickrath, Partner, Sheppard Mullin
With the change in administrations, both agencies charged with enforcing the antitrust laws (the FTC and the DOJ) are likely to see new leadership. Moreover, this new leadership will likely spur enhanced enforcement of the antitrust laws. The advertising industry is already squarely in the eyes of the agencies, which have already brought suit against major US companies. We will discuss possible philosophical changes at the agencies, and the likely effect on the industry.
Cause Marketing: The Ins and Outs of Brands Working with Charities
1:05 p.m. - 1:25 p.m. PST / 3:05 p.m. - 3:25 p.m. CST / 4:05 p.m. - 4:25 p.m. EST
Rachel Tarko Hudson, Partner, Sheppard Mullin
"$5 of the purchase price will be donated to charity." Advertising promotions to benefit charity are more and more popular. This is especially true in the current pandemic when we have all been called to help one another make it through. These types of promotions, however, are regulated by many states. We will cover the relevant requirements and possible work arounds for brands to be able to do good while also following the law.
Advertising and Social Media
1:25 p.m. - 1:45 p.m. PST / 3:25 p.m. - 3:45 p.m. CST / 4:25 p.m. - 4:45 p.m. EST
Steven Hollman, Partner, Sheppard Mullin
We will cover the source of rules on appropriate social media advertising practices (including the FTC Act, FTC rules and guidelines, Lanham Act restrictions, consumer protection laws and court decisions); some nefarious practices and instructive examples; a summary of best practices; and potential legislation which would impose greater responsibility on social media platforms.
Questions & Answers
1:45 p.m. - 2:00 p.m. PST / 3:45 p.m. - 4:00 p.m. CST / 4:45 p.m. - 5:00 p.m. EST
Brian Anderson, Partner, Sheppard Mullin
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.