Today, James & Wells will be opening their doors to the Shandong's Academy of Agricultural Science, Environmental Science Team, in order to facilitate trade and technology opportunities between the two nations.
The delegation aims to build relationships with New Zealand agribusiness organisations and strengthen the New Zealand interest in Chinese agricultural field-days.
Established in 1979, the Shandong Academy of Sciences is a natural science research institute with a particular focus on research and development for innovative, high technologies.
A number of James & Wells clients and connections are set to join the event, with the occasion centred on building networking and business opportunities.
The intellectual property1 firm is an industry leader when it comes to strengthening co-operation between the countries.
James & Wells IP2 Specialist, Johnathan Chen is a fluent speaker of Mandarin, and works closely with those clients that have a particular interest in the nation, frequently travelling to China to secure business relationships.
Footnotes
1Refers to the ownership of an intangible thing - the innovative idea behind a new technology, product, process, design or plant variety, and other intangibles such as trade secrets, goodwill and reputation, and trade marks. Although intangible, the law recognises intellectual property as a form of property which can be sold, licensed, damaged or trespassed upon. Intellectual property encompasses patents, designs, trade marks and copyright.
2Refers to the ownership of an intangible thing - the innovative idea behind a new technology, product, process, design or plant variety, and other intangibles such as trade secrets, goodwill and reputation, and trade marks. Although intangible, the law recognises intellectual property as a form of property which can be sold, licensed, damaged or trespassed upon. Intellectual property encompasses patents, designs, trade marks and copyright.