The Paris Private Equity team advised Brevo, a CRM and marketing automation platform, together with founder Armand Thiberge and the management team on an LBO.
As part of the transaction, General Atlantic and Oakley Capital are joining Brevo’s shareholders, while Bpifrance and Bridgepoint are reinvesting as minority shareholders. Partech has fully exited its stake. Following the transaction, Brevo’s founder, management and employees collectively become the company’s largest shareholder group.
The transaction will support Brevo’s international expansion, strengthen its presence in the United States and further consolidate its market position across Europe.
Founded in 2012 as Sendinblue, Brevo initially built its reputation in email marketing before evolving into a multichannel CRM platform that integrates marketing automation and AI-powered conversational tools. Today, Brevo supports more than 600,000 customers worldwide, including eBay, H&M, Louis Vuitton, Carrefour and Michelin.
The Goodwin team included:
- In Paris, Maxence Bloch, Louis Jambu-Merlin, Rodolphe du Chaffaut, Pauline Louis, Ornella Youkharibache and Marjorie Ladsous on corporate matters.
- In London, Sarah Jordan and Anuj Ghai on antitrust matters.
- In Brussels, Hyunseok Doh on antitrust matters.
- In the United States, Justin Pierce and Ce Li on Global Trade matters, and Simone Waterbury and Arom Yun on litigation matters.