George Reid spoke at the City of Toronto's Trade Diversification webinar series on "Strategic Pricing and Competitive Advantage in a Tariff Environment."
George shared his insights on how Canadian businesses can adapt their pricing strategies to remain competitive in a shifting international trade landscape. He discussed the impact of tariffs on trade strategy, how free trade agreements can provide an edge in mitigating costs, and the importance of logistics in shaping pricing decisions.
He also addressed key considerations for companies entering new international markets, including avoiding common missteps, asking the right questions when selecting target markets, and understanding how trade diversification may affect current pricing strategies.
Drawing from his experience advising clients from start-ups to Fortune 500 companies, George provided attendees with practical resources and tools to navigate tariff environments and position their businesses for long-term success in global markets.