Mintz represented VMG Partners, a growth equity firm with a
two-decade track record of scaling iconic consumer brands, in its
partnership with Scenthound, the nation's first and leading dog
wellness franchise. VMG’s investment will reinforce
Scenthound’s leadership in the pet industry and accelerate
its mission of revolutionizing pet care through routine hygiene and
wellness.
The investment from VMG positions Scenthound to scale its
membership-based model, expand its national footprint, and advance
its focus on proactive, accessible wellness for dogs. It also
reflects broader momentum in the pet industry, which is projected
to be valued at $277 billion by 2030.
The transaction reflects continued investor interest in scalable,
health-focused consumer services and aligns with Mintz’s
experience advising on middle-market growth investments in
founder-led businesses.
The Mintz team was led by Dan Cowan and Garrett Galvin, and included Timothy Santoli, Benjamin Ferrucci, Laura Franco, Joanne Hawana, Michelle Capezza, Christopher Buontempo, Tom Pagliarini, Christopher Kinney, and Amy LoBue.
More information about the deal is available here.
PRESS RELEASE
10 October 2025
Mintz Advises VMG On Partnership With Scenthound
Mintz
Contributor
Mintz is a litigation powerhouse and business accelerator serving leaders in life sciences, private equity, sustainable energy, and technology. The world’s most innovative companies trust Mintz to provide expert advice, protect and monetize their IP, negotiate deals, source financing, and solve complex legal challenges. The firm has over 600 attorneys across offices in Boston, Los Angeles, Miami, New York, Washington, DC, San Francisco, San Diego, and Toronto.
Mintz represented VMG Partners, a growth equity firm with a two-decade track record of scaling iconic consumer brands...