As global industries evolve and technological innovation accelerates, Chinese enterprises expanding overseas face significant challenges. Unfamiliar legal environments, the use of IP as a competitive weapon, and a shortage of specialized talent are key obstacles. Identifying and mitigating IP risks amidst fierce international competition while achieving operational flexibility and profitability is critical for every innovative enterprise venturing abroad.
Against this backdrop, during the 14th China Intellectual Property Annual Conference (CIAPC 2025), PurpleVine IP Group hosted the PurpleVine Forum, themed 'Corporate Globalization and the Realization of Intellectual Property Value' Mr. Liuyang Yang, General Manager of PurpleVine's Mainland China Market Centre, and Mr. Zhiwei Chen, Marketing Director, shared insights with China IP Magazine on the group's founding story, development, philosophy, and future vision - rooted in China but oriented toward the global stage.
The PurpleVine Forum at CIPAC 2025
Global Perspective and Strategic Vision: A Global IP Network Resolving Challenges in Overseas Expansion
Founded in 2018, PurpleVine IP Group is headquartered in Shenzhen, China. As a premium IP service provider with a global vision, the group offers a wide range of services, including patent prosecution, analysis, consulting, high-value patent monetization, licensing support, litigation dispute resolution, and trademark and copyright services. PurpleVine currently operates over 10 offices worldwide, employing more than 450 professionals. The group's footprint spans Greater China - including Shenzhen, Beijing, Shanghai, Wuhan, Chengdu, Suzhou, Nanjing, and Hong Kong - along with global IP hubs such as the United States, Switzerland, and Japan.
"Since its inception, PurpleVine has been committed to fostering international innovation and realizing the value of IP, offering professional and effective comprehensive solutions," said Liuyang Yang. Currently, PurpleVine's core services include patent prosecution, analysis, consulting, transactions, licensing, litigation, trademarks, copyright, and more. Unlike traditional IP firms, PurpleVine emphasizes the strategic value of IP as a 'high-quality asset' rather than focusing solely on prosecution volume. PurpleVine helps clients build defensible, commercially viable IP systems that support global market expansion. "We consistently emphasize that the ultimate goal of IP services is to help enterprises achieve commercial success, " said Liuyang Yang. "Our services cover the entire IP lifecycle, from front-end patent strategy and risk management to back-end dispute resolution and patent commercialization."
Mr. Liuyang Yang, General Manager of the Mainland Market Centre, PurpleVine IP Group
With its international perspective and strategic vision in IP, PurpleVine has remained focused on the IP challenges Chinese enterprises face overseas. The group actively works to help clients realize the value of their IP in global markets. At the PurpleVine Forum, PurpleVine invited representatives from cutting-edge industries, including new energy, automotive, and communications. These representatives engaged in discussions with legal service professionals from both Chinese and international institutions.
"The theme was selected based on PurpleVine's extensive service experience and global insights," said Zhiwei Chen. "As Chinese enterprises expand internationally, significant shifts in IP laws and judicial practices have occurred in key markets like the United States and Europe. For example, the establishment of the Unified Patent Court (UPC) in Europe will have a profound impact on Chinese companies' IP legal compliance and risk management when entering the European market."
Mr. Zhiwei Chen, Marketing Director of PurpleVine IP Group
"In addition to shifts in the global IP landscape, certain industries face increased patent risks when expanding overseas, including telecommunications, new energy, and automotive sectors, which were the focus of the PurpleVine Forum," added Liuyang Yang. " For example, in the new energy sector, many foundational patents are still held by major international manufacturers. As China's new energy industry grows and its global market share expands, patent disputes - both domestic and international - have increased significantly. Frequent overseas patent disputes, accompanied by threats of injunctions and substantial damages, pose major risks to Chinese enterprises' global expansion. PurpleVine hopes this forum will serve as an opportunity to foster greater mutual understanding between China's leading industries and the international IP legal sector, contributing to the global success of 'Made in China with Intelligence.'"
Industrial and Commercial Mindsets: Full-Chain IP Services Driving Enterprise Value Realization
In the evolving global IP landscape, how can PurpleVine support Chinese enterprises expanding overseas, and what differentiates it from other service providers, particularly in cross-border operations?
In response, Zhiwei Chen stated: " PurpleVine is an integrated IP solutions provider emerging from China's industrial sector. Our approach is based on the philosophy of 'originating from industry and serving industry.' This 'industry + commercial' mindset influences every aspect of our services. We recognize that the value of IP lies in its ability to support a company's commercial success. As such, PurpleVine's international practice focuses on front-end strategic planning. By integrating industry-specific business models and market dynamics, we deliver tailored global patent strategies. Crucially, we help enterprises build high-quality IP assets, including 'weapon patents,' such as Standard Essential Patents (SEPs), which enhance their bargaining power in negotiations."
According to Zhiwei Chen, PurpleVine's prosecution team brings multidisciplinary expertise across areas such as telecommunications, semiconductors, optoelectronic displays, high-end equipment, and new materials. For companies with established IP management systems, the team refines patent services to meet their needs, offering bespoke strategy development, customized analysis, and invalidation litigation services.
"Beyond patents, PurpleVine offers extensive global resources, strong process control capabilities, and substantial experience in trademarks, copyrights, and related fields. Our services include strategic planning, global application, dispute resolution and enforcement, licensing transactions, as well as tailored analytical advice. PurpleVine specializes in global brand development and international trademark strategy, emphasizing the integration of trademarks with corporate commercial objectives. We prioritize conducting risk assessments before product launches and market entries, helping clients minimize potential dispute risks." added Zhiwei Chen.
"On the back end, PurpleVine provides efficient IP risk monitoring, dispute resolution, and litigation services. Intellectual property litigation abroad, particularly in the United States, can incur extremely high costs. In patent cases, expenses can easily exceed one million US dollars throughout the first instance." Liuyang Yang explained, "As a result, most cases settle before the conclusion of the first instance. Patent litigation is essentially a tool of commercial competition. As a professional service provider, we leverage industry and commercial acumen to develop optimal litigation strategies, helping enterprises maximize their commercial interests in the complex international IP landscape."
"In the wave of globalization and technological innovation, IP not only safeguards enterprises expanding overseas but also drives competitiveness, market influence, and commercial value. PurpleVine aims to be a globally influential provider of comprehensive IP solutions. Our services go beyond legal protection, offering integrated IP solutions focused on commercial success. From pre-application planning to rights enforcement, commercial operations, and value realization, we leverage our 'corporate-style' management and coordinated global resources to deliver exceptional services. This enables us to provide premium services throughout the entire intellectual property lifecycle. For Chinese enterprises expanding overseas or preparing for internationalization, PurpleVine is dedicated to being a key partner in realizing their IP value and boosting their global competitiveness." Liuyang Yang concluded.