PRESS RELEASE
30 July 2025

Herbert Smith Freehills Kramer Advises Rover Group, Inc On Its Proposed Acquisition Of Mad Paws

KL
Herbert Smith Freehills Kramer LLP

Contributor

Herbert Smith Freehills Kramer is a world-leading global law firm, where our ambition is to help you achieve your goals. Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why so many are longstanding. We enjoy breaking new ground, as we have for over 170 years. As a fully integrated transatlantic and transpacific firm, we are where you need us to be. Our footprint is extensive and committed across the world’s largest markets, key financial centres and major growth hubs. At our best tackling complexity and navigating change, we work alongside you on demanding litigation, exacting regulatory work and complex public and private market transactions. We are recognised as leading in these areas. We are immersed in the sectors and challenges that impact you. We are recognised as standing apart in energy, infrastructure and resources. And we’re focused on areas of growth that affect every business across the world.
Herbert Smith Freehills Kramer is pleased to be advising Rover Group, Inc (Rover) on its proposed A$62 million acquisition of Mad Paws Holdings Limited (ASX:MPA) (Mad Paws)...
Australia

Herbert Smith Freehills Kramer is pleased to be advising Rover Group, Inc (Rover) on its proposed A$62 million acquisition of Mad Paws Holdings Limited (ASX:MPA) (Mad Paws), which operates Australia's leading online pet ecosystem, by way of scheme of arrangement.

Under the terms of the scheme, it is proposed that Rover will acquire 100% of the shares on issue in Mad Paws. Implementation of the scheme is subject to completion of the divestment of Mad Paws' Pet Chemist business and closure or deregistration of the residual e-commerce businesses operated under the Sash and Waggly brands, as well as Australian Foreign Investment Review Board approval and Mad Paws shareholder and Australian court approvals.

Founded in 2011 and based in Seattle, Rover is the world's largest online marketplace for loving pet care. Rover's existing global footprint spans 16 countries, including across North America and Europe. The acquisition will help further Rover's international expansion, allowing Rover to enter the Australian market for the first time.

The Herbert Smith Freehills Kramer team is being led by M&A partner  Amelia Morgan, with support from solicitor Ben Hansen, senior associate Fergus Little and solicitor Arda Reznikas.

Amelia Morgan said, "It's been a pleasure to work with the Rover team on this important transaction, which is expected to mark a pivotal moment for the company's international growth. The transaction also demonstrates the continued strength of cross-border M&A in the Australian market. We look forward to continuing to work with the Rover team towards implementation."

Contributor

Herbert Smith Freehills Kramer is a world-leading global law firm, where our ambition is to help you achieve your goals. Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why so many are longstanding. We enjoy breaking new ground, as we have for over 170 years. As a fully integrated transatlantic and transpacific firm, we are where you need us to be. Our footprint is extensive and committed across the world’s largest markets, key financial centres and major growth hubs. At our best tackling complexity and navigating change, we work alongside you on demanding litigation, exacting regulatory work and complex public and private market transactions. We are recognised as leading in these areas. We are immersed in the sectors and challenges that impact you. We are recognised as standing apart in energy, infrastructure and resources. And we’re focused on areas of growth that affect every business across the world.
See More Popular Content From

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More