NEW YORK (July 7, 2025) – AlixPartners, the global consulting firm, strengthened its Performance & Technology Services in Asia this month with the appointment of Kazuto Yamashiro as Partner & Managing Director in the Tokyo office.
Kazuto is a leading expert in pricing strategy, with extensive experience helping Japanese and international companies in sectors such as industrial equipment, software, and consumer goods develop and implement effective pricing strategies.
"We are excited to welcome Kazuto to our team as we continue to expand our Performance & Technology offerings in Asia to meet growing demands in an era of increased disruption. Kazuto has a proven track record of driving complex transformations for Japanese businesses. His experience and pricing expertise make him an invaluable asset to our clients." said Shiv Shivaraman, Partner & Managing Director and Asia Region Leader.
"Our clients will benefit from Kazuto's extensive experience helping corporations develop effective pricing strategies to maintain a competitive edge. We are confident that he and whole our Tokyo team will continue to provide integrated solutions that drive business growth and value creation across Asia and globally," said Takuro Ueji, Partner & Managing Director and Co-Head of Japan at AlixPartners.
Kazuto Yamashiro comments: "Today, Japanese companies must strengthen their global competitiveness and management capabilities, and AlixPartners plays a critical role in helping clients do that. This is a group of practitioners whose strength lies in delivering tangible results to their clients and I look forward to helping continue this important work."