Pre-eminent New-Delhi-based Law Firm Anand and Anand has announced an extension of its branding practice which provides end-to-end legal & creative solutions to branding – from creation, brand identity, risk mitigation, brand extension by product or geography or category, protection, monetization, commercialization to legal tools and advisory for brand valuation and protecting its value.
With this, the firm will further leverage upon its years of expertise in legal advisory and consultancy to enhance the traditional 'brand and business' practice of preserving the IP.
Practice head Safir Anand, known for his branding expertise along with its team, has brought on board registered and highly qualified brand valuation experts to assist clients strategically and legally develop, maintain, enforce, and grow their brand and IP portfolios. The new practice area will provide clients with patent, trademark, copyright, and domain protection and strategic counselling and collateral practices affecting brands and their value, including tax, advertising, licensing, valuation, social media marketing, advertising etc promising high return on investment while ensuring business ethics and objectives.
Anand is known for his branding advice to big-ticket domestic and international clients. He also works closely with several start-ups mentoring them on building their brand.
He has also worked on INTA's (International Trademark Association) Commercialization of Brands Committeebesides contributing to its prestigious Brand Value Special Task Force Report. He's also the co-chair on its Global Brand Transactions and Due Diligence Sub-Committees having already served on its well-known brands committee.
With this new practice, the firm promises to be a one-stop solution for all branding exercises.